Heartland Retail vs. Shopkeep

While the Heartland Retail user interface isn’t the most intuitive we’ve come across, it isn’t difficult-to-use by any means. The main POS dashboard is accessed via an iPad or Android app or via a browser (if you want to use a desktop computer to run your POS).

Both the tablet and desktop interfaces follow a fairly typical design. A top-of-the-screen menu links to dedicated areas for processing sales and payments, reporting, inventory management, customer relationship management, employee permissions, and so on.

Keep in mind that Heartland is best-suited to an iPad or Android tablet set-up. Alternatively, you can run the software using a computer browser. At the time of writing, we are not aware of an offline mode.

"It's mobile and in the cloud so we have access anywhere and anytime."

"Reports are entirely customizable and there are several metrics to choose from."

"It's easy for my seasonal employees to use, but not remarkably more or less than any other POS."

Shopkeep is extremely easy to use, and inexperienced retailers in particular will have no trouble managing their inventory and processing orders.

The register screen, which is designed to run on an iPad (although you can buy a stationary register from Clover which is compatible with Shopkeep) follows a standard format, with block item listings, a button for saving sales for later, and “cash” or “credit” options. Further functionality is available from a side menu. The back-office dashboard is also very intuitive. A left-hand sidebar displays tabs to dedicated areas for analytics, inventory (items), marketing tools, staff permissions, and settings. The home-page also provides a “birds-eye” view of your business and shows important metrics like sales and transactions.

The one downside on the usability front is that dedicated onboarding and one-on-one support isn’t available on all plans, although you may be able to add this to your package when you speak to Shopkeep (all subscriptions are on a custom basis). That said, user reviews tend to state that setting up was straightforward, despite the lack of tailored customer service.

"I know this sounds crazy but I really don't have any negatives with this system."

"It was fairly simple to set up and use and fairly easy to train people on the system."

"This software was very easy to set up, update and use. "

Heartland doesn’t disappoint when it comes to features. It definitely ranks as one of the most feature-rich platforms we’ve reviewed, especially on the analytics and reporting front. It is recommended that Heartland be used with an iPad, but it’s also possible to run the software on an Android tablet (depending on the software version) or through a browser on a desktop computer.

Retailers will have access to an array of tools for managing inventory, organizing vendors and retail buyers, running advanced reports, storing customer details, setting employee permissions, and more.

In regards to the POS system itself, features include email receipts, gift cards and loyalty program discounts, a customer-facing display, and a mobile app.

Finally, enterprise users have access to price lists and customizable products, purchase order allocation, user interface training, training accounts, and the API.

As a slight negative, it’s also worth pointing out that advanced analytics are not available on the lowest-priced “Plus” plan, although limited reporting functionality is included.

Shopkeep offers more or less everything you would expect to find in a point-of-sale system. Features include inventory management, payment processing, barcode scanning, hardware packages, support for gift cards and loyalty programs, and discount options.

Both the browser-based back-office and iPad register dashboards are intuitive and easy-to-use, and set-up is generally very straightforward. This point has been confirmed by numerous user reviews online.

What’s more, Shopkeep offers in-depth analytics - though larger retailers may be looking for more advanced functionality - along with user permissions. There is no cap on the number of items or users that can be added to the system. Retailers can also take advantage of a “pocket” mobile app for keeping on top of sales.

Shopkeep is primarily an iPad system, so you will need to keep this in mind when thinking about your hardware set-up. That said, you can purchase a register kit from Clover, thus removing the need for an iPad, but this will incur additional costs.

The one big downside when it comes to features is the limited integrations library. Only three are provided - Quickbooks, Mailchimp, and BigCommerce. If you’re looking to build a fully-integrated tech stack, then you will have to look elsewhere.

When it comes to integrations, Heartland doesn’t perform as well as some other solutions we reviewed. The integrations library isn’t terrible, but there could be a lot more on offer. What’s more, use of some integrations incurs extra costs.
We would like to point out, however, that if you are happy with the broader feature-set of the POS solution and the integrations library does meet your needs, then the limited number of options to sync with third-party apps is unlikely to be an issue. Judging from user reviews, Heartland also seems very responsive to requests for new integrations.

On the ecommerce front, BigCommerce, Shopify, Magento, and WooCommerce are all supported. Sales integrations include Salesforce, Mailchimp, and Annex Cloud. The main accounting integrations are Quickbooks and Oracle Netsuite. Unfortunately, a connector for Xero isn’t provided.

Another downside with the integrations library is that Heartland isn’t compatible with any “intermediary apps” like Zapier or Kosmos which would provide access to a large range of third-party tools.

There isn’t a great deal to discuss when it comes to integrations. Shopkeep offers far fewer connectors than competing platforms. If you’re looking for a point-of-sale system that syncs seamlessly with your existing tech stack, then you will have to look elsewhere. For brick-and-mortar retailers (and restaurateurs) that operate mostly out of a single or multiple stores, this is unlikely to be a problem. If, however, you have a large online presence and rely on several apps, you won’t find the functionality you need.

Furthermore, no intermediary apps are supported, so you won’t be able to connect up your stack by using third-party tools like Zapier.

The one exception to this is if you run your store on BigCommerce, and are happy to use this platform as your primary hub for integrations. Still, some manual data input may be required.

In terms of the integrations on offer, Shopkeep syncs with Quickbooks, MailChimp, and BigCommerce. Shopkeep stipulates that users can build their own “ecommerce store”, but you will have to purchase a separate BigCommerce package in order to take advantage of this feature.

If you are looking for a slimmed-down solution, however, and only need access to accounting and mailing list functionality along with your own store, then Shopkeep provides a straightforward, high-quality solution.

A short introduction to pricing ~100 words Heartland offers three plans. The “Plus” plan is $80/month per register, the “Professional” plan is $160/month per register, and the “”Enterprise” plan is priced on a custom basis. Heartland stipulates that it integrates with a variety of payment processors but doesn’t publish payment fees on its website, so it’s likely that you will be able to use your preferred payment processor but may have to pay additional fees.

While Heartland isn’t as inexpensive as some other solutions we’ve reviewed, it’s important to keep in mind that users are getting access to a pretty extensive feature-set.

We were also pleased to see that most functionality is available on the entry-level plan, with the exception of API access. If you opt for Heartland, you won’t be compelled to move onto a higher plan because certain essential features are lacking.

Shopkeep works on a custom pricing model and you will need to get in touch with the company to discuss your needs. From our own research, we found that plans begin at around $49/month, with additional costs for extra registers. Remember that this is a solution tailored to smaller businesses.

Shopkeep has an in-house payment processing solution which charges 2.5% per transaction and an additional ten-cent processing fee. This isn’t bad by any means, but we would have liked to have seen greater support for third-party services. A free terminal is included in all plans.

Shopkeep also offers an iPad-compatible hardware kit. Like the POS plans, pricing is unique to each customer.

Heartland offers a solid support package with email and live-chat services available on the basic plan from 8 AM to 9 PM EST. The mid-tier plan also includes phone support, and the enterprise plan has an “Elite” customer service package with a faster response time guaranteed.

Onboarding packages are included on all plans with the option to upgrade for more one-on-one time.

Shopkeep offers a streamlined but high-quality support package. Customer service is available 24/7, 365 days a year, via email. Extensive documentation and training materials are also offered to help users make the most of the platform.

While dedicated onboarding support isn’t advertised, it may be possible to purchase this when discussing your plan. No community support is provided.

Heartland Retail is one of those rare beasts - a point-of-sale solution that is genuinely suitable for retailers of all sizes, from mom-and-pop stores to enterprise chains.

It has an excellent set of features, one of the best analytics dashboards we’ve seen, and is reasonably priced. While there are cheaper alternatives available, it’s unlikely that you’ll have access to the same number of features.

The support package is also excellent, with onboarding and data-migration options for new users.

The one big downside is the limited integrations library, so be sure to check that you have access to all the connectors you require before subscribing.

Overall, we were very impressed with Shopkeep. It’s a compact, well-designed, and cost-effective platform that’s aimed squarely at the small business market. Dedicated solutions for restaurants, food trucks, bars, and coffee shops, along with an option for retailers, make it an attractive solution to companies in these sectors.

The options to create an ecommerce store and sync up with Quickbooks and MailChimp are also added bonuses.

The one downside was the limited number of integrations. If you’re not looking for an extensive integrations library, then Shopkeep is definitely worth considering. If, on the other hand, you want a solution that will sync with your existing tech stack, along with providing the ability to use third-party payment processors, then you should consider alternatives.