Octopus POS vs. Square Retail

The Octopus iPad app follows a fairly typical “block” format. Once users have logged in, they can access dedicated areas for processing sales, editing products, managing inventory, adding or modifying customer details, and creating reports.

Users should keep in mind that they will need to download separate apps to access the customer-facing display, catalogue (for browsing by customers or corporate clients in-store), and certain barcode scanning features. Users can also download a dedicated app for mobile devices.

The “Food POS” has a similarly straightforward and visually-attractive layout, with sections for managing tables, amending menu items, processing orders, and so on.

"This looks like a visually promising app….”

“This looks like a visually promising app….” “We decided to work with Octopus because they offer international support.”

“No import feature means you waste time re-entering your existing products.”

Square for Retail is very easy to use. Everything from the back-office dashboard to the “smart” store builder is designed to streamline the process of taking and managing payments.

The POS register, which is usually accessed via an iOS tablet or Square’s in-house register, follows a typical block format, with an area that displays individual products and categories, a checkout box, and additional options like discounts, gift cards, popular items, and so on. It’s also possible to use your tablet to receive tips, send email receipts, check inventory at different locations, and so on.

The back-office is also designed in a traditional way, with a left-hand sidebar providing access to dedicated areas for managing sales, analytics and tracking, employee permissions, and more.

“Square is a great product that is a wonderful tool for small businesses and nonprofits like ours.

“It operates just like your mind works. It is so logical.”

“I liked that it was a convenient way to accept payments anywhere via my mobile cell phone through the Square App.”

Octopus has a robust package of core features, and both retailers and restaurant managers will find everything they need to run an efficient point-of-sale system. The mid-range “Advanced” package allows for an unlimited number of sales transactions, products, and users.

Subscribers have access to a suite of inventory management, customer relationship management, analytics, and promotional tools. Notable features include credit notes, the option to offer customer-facing terminals, features for consignment and corporate sales, email receipts, employee permissions, stock transfer between outlets, and support for loyalty programs.

Users can also pay extra for “add-on” modules. These optional extras include an advanced analytics engine, ecommerce site-builder, and full customer management platform (CRM).

Keep in mind that integrations are only available on the top-tier enterprise plan.

Square for Retail has a fairly comprehensive feature-set and comes with everything you would expect from a point-of-sale system. Keep in mind that you will only have access to all features on the $60/month “Plus” package. The free plan provides only limited functionality.

Square back-office is a browser-based app. The register interface is accessed via an iPad or the Square register. Support for Android tablets is not provided, but you can download a feature-limited Android app to take mobile payments.

Checkout features include saved carts, barcode scanning via the iPad camera or Square register, discounts, item searches, and exchanges. Payment functionality, which works on a straightforward, transparent fee structure, comprises next-day transfers, invoices, and both physical and digital gift cards.

You won’t find anything lacking on the inventory management front, either. Tools include unlimited products, low stock alerts, bulk inventory uploads, barcode printing, and more.

If you decide to use Square’s in-house ecommerce solution, you will also have access to a user-friendly store builder, automated inventory syncing, and integration with Instagram.

Finally, analytics reports cover sales, profit margins, vendor sales, and total costs.

Octopus doesn’t offer much in the way of integrations. If you want to build a fully-integrated tech stack, there are better solutions on the market (take a look at our reviews of Shopify POS, Clover and Vend). The enterprise package does include “custom integrations”, so it’s worth getting in touch to see if it’s possible to sync with your existing apps if you’re thinking about opting for this plan.

Octopus is best for retailers that are looking for a comprehensive “all in one” solution. It’s possible to supplement the point-of-sale system with an in-house ecommerce platform (for running your own online store), extensive analytics dashboard, and an advanced customer relationship management app (CRM). However, you will have to pay extra for these tools. If this set-up appeals to you, sign up for the free trial to give the software a test drive. If on the other hand, you would prefer to build a fully-connected suite of separate apps, then you should look for an alternative solution.

For larger retailers and restaurant chains, Octopus also offers its own-brand self-service kiosks and a queue management system.

Integrations represent one area where Square could have performed better. If you’re looking for a POS system that syncs up seamlessly with your existing tech stack, you may be forced to look elsewhere. That said, Square does provide a small package of integrations, so you may find what you’re looking for. A Zapier integration is also available, so you can sync up with most apps, albeit with limited functionality.

Square performs best in the area of accounting and tax, where a large selection of integrations is offered, including Quickbooks, Xero, Shogo, Kahoo, OneUp, ZohoBooks, and more. A small number of connectors with analytics, team management, and restaurant apps are provided.

Square’s online payment processing tool also integrates with most well-known ecommerce platforms like WooCommerce, BigCommerce, Magento, and so on.

Evaluating value for money is a little difficult for Octopus. The entry-level plan “Basic POS”, which allows for unlimited users, is relatively well-priced at $49/month (with discounts for annual subscribers). Many users, however, will require the mid-range “Advanced POS” package. This is because some features which may be essential, such as advanced promotion tools and analytics, are unavailable on the basic option.

What’s more, add-ons, such as the ecommerce store-builder and customer relationship management platform, will incur extra costs. Information about payment processing is not published online, so you should check fees before subscribing.

Square has a straightforward, competitive pricing structure. We consider the free plan to be one of the best available to small and medium retailers. Three plans are offered: “Free”, “Plus”, and “Premium”.

The free plan is ideal for small shops and comes with a limited number of features. If you want to add extra team members, you will have to pay $35/month per store. The “Plus” plan, which most users will opt for, costs $60/month per location and includes the full feature-set and discounted payment processing fees.

Finally, the “Premium” plan, which is geared towards larger enterprises, operates on a custom pricing model and is available to sellers turning over in excess of $250,000 a month.

Octopus falters a little when it comes to help and support, especially when compared to other brands in the POS space. The online documentation could be more extensive, there is no English-speaking community of users, and customer service is only through support tickets on small business plans.

Enterprise users, on the other hand, will be given a dedicated account manager, personalized support, and access to staff training.

Square customer support is available via phone, email, live chat, and social media. Users also have access to extensive documentation and an active seller community.

User reviews of the quality and speed of support are mixed, with many users talking positively about helpful staff and fast response times but complaining about receiving generic answers.

There are no custom onboarding packages, although the ease of setting up largely removes the need for them.

Octopus isn’t the best solution on the market. But it’s not the worst, either. It offers a straightforward, robust package of features at a reasonable price-point. The ease of signing up for a free trial means that smaller retailers have no reason not to give it a test run. Keep in mind that, apart from the back-office, Octopus is run exclusively on iPads.

We recommend that larger retailers and restaurant chains book a demo to explore what’s on offer as part of the enterprise package. A number of features, such as corporate sales tools, advanced analytics, and assignment of a dedicated account manager, may make it an attractive proposition.

Overall, we were very impressed with Square. It’s one of the easiest-to-use platforms we reviewed, and the “forever free” plan is arguably the best on the market. Small and medium-sized retailers that are looking for a streamlined, straightforward solution with transparent pricing will find a lot to like. The only real downsides are the limited integrations library and the expensive hardware, although this won’t be a problem if you’re using an iPad.

Larger store-owners will likely require more extensive functionality, especially when it comes to analytics and integrations. Nonetheless, it is still worth getting in touch to discuss options if you’re generating sales of over $250,000 per month.