Fishbowl Warehouse vs. Unleashed Software

Fishbowl Warehouse is built with a “traditional” desktop design. The interface has a menu at the top which links to separate dashboards for “Materials”, “Purchases”, “Reports”, and so on.

The interface isn’t as minimal and intuitive as some of its cloud-based alternatives, and there’s definitely a learning curve. That said, it’s not overly complex, and Fishbowl provides ample support, through both onboarding assistants and documentation.

“The implementer that worked with me did a great job and we got a very personalized experience and a lot of up front training and support.”

“It works. As advertised and better. Some companies embellish the quality and quantity of their features. Not Fishbowl. They do everything they say and more.”

“It’s a little clunky to use, could definitely be a bit more user friendly. There is a bit of a learning curve and does take time to train new employees.”

Unleashed is a cloud-hosted solution and access is through a browser app. It’s a good option for companies that don’t want the hassle of maintaining desktop software.

All in all, the Unleashed dashboard is fairly intuitive and easy to use. It follows a traditional format, with a left-hand menu providing access to the management areas for order processing, customer details, production processes, integrations, and analytics.

“Using Unleashed I finally have a process for everything inventory related in my business from purchasing, manufacturing, through to pick/pack/dispatch/invoice and everything in between.”

“Unleashed is a necessity for small businesses growing in the e-commerce industry.”

"Outstanding. We went live with Xero and Unleashed on October 1, 2018. We chose both on the basis of their respective features, and the tight integration."

Fishbowl Warehouse is one of the most feature-rich solutions we’ve reviewed on Stackupp. It has all the functionality you would expect, including order and delivery management, analytics, automation, an extensive library of integrations, barcode scanning, POS, payment processing, on-site warehouse tracking, and more.

Fishbowl Warehouse was problematic in just a handful of areas. The analytics tools could be improved with more advanced reports. Currently, only limited sales and inventory tracking are possible. And very few integrations with third-party marketplaces, like Etsy, Wish, Walmart, and so on, are included. If any of these things is a make-or-break issue for you, then you’ll probably have to look elsewhere. Finally, keep in mind that Fishbowl offers a separate platform aimed exclusively at manufacturers. The “Warehouse” version alone isn’t suitable for tasks like tracking raw materials, managing parts, organizing stages of production, and so on.

The excellent multi-device compatibility is also worth noting. Fishbowl has built dedicated integrations to enable mobile use on Android, iPhone, and Microsoft Surface. And while it is a desktop app, users can access the platform from any device with the “Fishbowl Anywhere” tool. There’s also the option of “Fishbowl Hosting”, which allows users to store all their files on fully-secure servers. If you opt for this, you’ll still have to install software on your own hard drive but all your data will be looked after.

Unleashed has a very large set of features and is suitable for both manufacturers and retailers. The platform has everything users need to run a store efficiently. Main features include inventory, reorder, and management tools, analytics, POS, barcode scanning, materials and production tracking, warehouse connectors, and a reasonably extensive library of integrations. The one big downside is that native integrations with third-party marketplaces like Etsy and eBay aren’t available.

Retailers looking for a solution accessible from mobile devices will feel very at home with Unleashed. The Apple and Android apps are suitable for a range of tasks, including displaying online catalogs, checking stock, and making sales (both online and offline). It’s a great tool for sales teams and one of the best inventory management mobile apps we’ve seen.

Training and customer service are also excellent. UK businesses will benefit from fast email support on UK hours, with the option to upgrade to premium phone and live chat support for an extra £119/month. Team members also have access to “Unleashed University”, which is a structured and in-depth set of training materials for new users.

On the reporting front, Unleashed offers a comprehensive collection of twenty-one reports, covering areas like purchases, sales, reorders, and so on. Analytics functionality can further be extended with integrations.

Fishbowl doesn’t disappoint on the integrations front. Its library is one of the most comprehensive that we’ve seen, and includes connectors for a range of third-party apps from sales automation to accounting. If we had to find one fault, it would be that there’s only limited support for third-party marketplaces like Etsy and Wish.

Let’s kick off with accounting. Fishbowl is incredibly popular among QuickBooks users, and provides dedicated integrations for both the desktop and online versions. Fishbowl Warehouse is designed to work seamlessly with Quickbooks, filling in many of the functionality gaps that retailers require. Integrations are also available for Xero, Avalara, and Reckon users.

Fishbowl syncs with numerous ecommerce platforms, including Shopify, BigCommerce, WooCommerce, 3dcart, Zen Cart, and others. Retailers can also take advantage of marketplace integrations for Amazon and eBay.

So what about shipping? Fishbowl has clearly dedicated a lot of time to building out its shipping tools and provides an extensive array of integrations, with the likes of FedEx, DHL, ShipStation, and UPS covered.

A number of in-house integrations which extend the functionality of the app’s core feature-set are also provided. Even though Fishbowl is a desktop app, “Fishbowl Anywhere” enables users to access the interface using an internet connection from most devices, including Apple and Android phones.

Finally, Fishbowl offers its own POS system, employee time tracking tools, EDI (electronic data interchange), and link-ups for Zoho and Salesforce.

We were a little disappointed with the Unleashed integrations library. The “App Marketplace” isn’t anywhere near as extensive as some other solutions we’ve reviewed. It’s not terrible - and for many businesses it will be entirely sufficient - but it’s not brilliant either.

Unleashed also relies quite heavily on “connector” integrations like Zapier and OneSaaS, which allow users to link up with third-party apps via an intermediary service, rather than syncing directly. Functionality is sometimes limited by this approach. What’s more, features that retailers may consider essential, such as a point-of-sale system, are only provided through integrations, which often incurs extra costs. It would have been nice to see more in-house Unleashed options for retailers that want to take advantage of additional functionality.

Magento and Shopify are the only ecommerce platforms which are natively supported. Further compatibility, for example with WooCommerce and BigCommerce, is provided through OneSaaS. On the accounting front, both Xero and Intuit Quickbooks are available.

A point-of-sale system is available through Vend or Shopify POS, both well-respected solutions. Shipping is managed with the ShipStation integration. Finally, Unleashed offers an in-house app for building a B2B ecommerce portal, which is a nice extra. Users can also take advantage of a mobile app, downloadable on either Apple or Android.

Evaluating the pricing of Fishbowl Warehouse is a little tricky. It’s one of the few apps that doesn’t operate a subscription or software-as-a-service model, making comparisons with competitors pretty much redundant.

Although Fishbowl does have a high up-front cost - plans start at $4,395 with additional fees for extra users/licenses - once you’ve purchased the software, you own it outright. In the longer-term, this can be significantly more cost-effective than paying a monthly fee.

Just remember that you only get support, training, and updates for one year. You’ll have to pay for a one, two, or three-year package after that.

We thought that Unleashed was very affordable. Retailers will appreciate the custom pricing model (the monthly cost increases for every extra user), along with annual discounts and a 14-day free trial.

The one downside is that there are the additional “hidden” costs for premium support and a compulsory onboarding fee of £139/month for the first three months.

The entry-level “Medium” plan, which includes three users, costs £149/month when paid annually or £159/month when paid monthly. Every extra user costs approximately £50/month on all plans. The “Large” plan is £299/month and is suitable for between eight and twenty users. The “Large Plus” plan costs £519/month and accommodates upwards of twenty users.

The help and support package provided by Fishbowl is fairly comprehensive. When you purchase a license, you’ll have access to customer support for one year, after which you’ll need to pay extra, including for software updates.

Support is available via email (6am - 6pm MST), phone (6am - 6pm MST), and online chat (8am - 5pm). It’s possible to make an unlimited amount of phone calls under ten minutes but there is an allowance for calls over ten minutes. Additional support options are also available, such as access to a training assistant for help getting set up.

The documentation and training videos are extensive and straightforward.

On the whole, support is good. Unleashed customer service teams are available from GMT 8 AM to 6 PM, which will be of benefit to retailers based in the UK who might not be able to access direct support from companies based in other countries. Email and community/forum support are included on all plans. For help via phone or live chat, you’ll need to upgrade to the premium support package, which costs an extra £119/month and has a four-month minimum term.

The big downside in the pricing structure is the inclusion of compulsory “managed onboarding”, which essentially hikes up the monthly price by £139 for the first three months.

Fishbowl Warehouse fills a unique gap in the market. It’s a desktop solution for small and medium-sized retailers that need access to a powerful array of features. Functionality covers everything you would expect and more. Standout features include the extensive library of integrations, multi-device access, and superb customer support.

If you prefer to own your software outright, then Fishbowl Warehouse is a great option. Over time, you will likely save hundreds (if not thousands) of dollars. Just be prepared to handle the backend side of things yourself. Or you can, of course, always opt to store your data on Fishbowl servers instead for an extra cost.

On the whole, we were very impressed with Unleashed. It’s definitely not suitable for certain kinds of retailers, especially those that process high volumes of sales on third-party marketplaces and use unsupported ecommerce platforms. But other retailers will find it ideal. If you’re based in the UK, run manufacturing as well as retail, and require a high-quality mobile app to manage sales and orders, then Unleashed is well worth considering. Despite some semi-hidden costs, it’s also one of the best-priced solutions available. Many retailers will appreciate the custom subscription model.

If you’re thinking about giving it a whirl, just make sure that your ecommerce platform is supported first. And don’t forget to take advantage of the free trial.