Looking for ecommerce software? Here's how Ecwid and eBay stack up.
Daniel Adams and Mark Hammersley
Last updated 2o July 2020
4.1 Stackupp rating
$ 15.00 / month
Best forAll retailers that need a powerful store added to their existing site - without the need to change their CMS (content management system), site design, or hosting - will find Ecwid an attractive option.
3.5 Stackupp rating
Best forretailers that intend to sell mainly through eBay or want to expand their existing market.
Can't decide between Ecwid and eBay?
Find the best platform for you with our side by side comparison of Ecwid and eBay. See how each platform stacks up across ease of use, design, support and value for money.
Let the comparison begin. Don't worry, we'll guide you.
Ecwid fills a clear gap in the ecommerce solution market. It’s a fully-fledged platform for retailers that want to add a store to their existing site, whether it’s hosted on WordPress, Adobe Muse, Wix, Weebly, Squarespace or even Tumblr. Other platforms are also supported.
Ecwid also offers a number of industry-leading features. These include support for over fifty languages, in-built omnichannel selling (Facebook, Instagram, Amazon, eBay, etc.), and a raft of advertising and promotional features.
Ecwid ensures that your new store fits exactly with your current design and branding. If, however, you’re looking for a fully-hosted solution to build a new ecommerce site from scratch, alternatives like Shopify or BigCommerce are more feasible.
Looking for a robust ecommerce platform to add to your existing site? If you're also in the market for a solution that offers support for multiple languages along with in-built functionality for multi-channel listings, then Ecwid is a great option.
As an ecommerce retailer, you’ve likely already heard of eBay. Most people know it as the web’s leading auction site. But eBay also offers a suite of tools for businesses. Retailers can use the eBay ecommerce platform either as their sole store or in conjunction with their self-hosted website.
Tools for businesses include the “Selling Manager”, of which there is both a free and a paid version; “File Manager”, for high-volume sellers; “eBay shops”, which enable you to build your own dedicated storefront; and a large library of integrations and third-party tools.
Consider using eBay if you want to leverage the marketplace’s existing audience, or if you’re looking for a straightforward solution that doesn’t come with the hassle of building a store from scratch.
you want to take advantage of eBay’s large marketplace, want to grow your sales by establishing a presence on eBay in conjunction with your existing ecommerce store.
Our first comparison criteria, ease of use. Why? Because it’s the most important.
Think about it. You don’t want to invest a lot of your precious time setting up an online store and tweaking the design only to find out that it’s a pain in the butt to manage day to day.
We take a look at how simple the Ecwid and eBay platforms are to run.
Ecwid’s central dashboard, from where users manage product listings, inventory, and shipping, is straightforward and intuitive. Because Ecwid is designed with multi-channel selling in mind, it’s also easy to list and manage products on third-party platforms like Facebook, Instagram, eBay, Amazon, and others. Installation on platforms like WordPress and Wix is also very streamlined.
Clean and easy to interface with our website and Square for payment processing.
I have really enjoyed using Ecwid. Their customer service is very speedy and things are easy to use.
I've liked it so far. It's easy to use, and easy to add on new products.
eBay is very easy to use. Sellers without any technical knowledge or limited experience navigating an ecommerce dashboard will find it particularly appealing.
The business tools, like Selling Manager Pro and File Exchange, are intuitive and straightforward and come with extensive documentation. If you’re comfortable with the normal eBay dashboard, then you won’t have a problem adapting to the more advanced features.
"It was through eBay that we were able to realise the potential we had."
"It was so incredible getting my first sale within 24 hours. We were literally jumping with joy."
“Selling Manager Pro suits me fine with only around 130 items per month going out.”
eBay is our winner for ease of use
Powerful features are great, but we all know first impressions count. So, do Ecwid and eBay templates actually look any good? See for yourself. We outline each platforms design options, plus showcase a few real life examples.
Because Ecwid integrates with existing sites, users don’t have access to any templates or a site-builder. In terms of look-and-feel, your Ecwid store will sit in the “wrapper” of your current design.
You can adjust individual page settings - such as the size of product images and the layout of elements like the “Buy Now” button and the product description - from the “Design” tab in Ecwid. It’s also possible to make CSS changes via the CSS editor.
Ecwid offers a library of apps which further extend the functionality of the Ecwid editor. A straightforward site-builder is available on the free plan (which is the only option that is fully hosted on Ecwid).
eBay doesn’t offer much in the way of design flexibility. Shops and listings follow a standard template. In terms of the storefront, users can modify the logo, banner image, and description. It’s also possible to alter the navigation section on the left side of the store by creating various categories and subcategories.
In regards to the listings, sellers have control over the title, variation options (colour, size, model, etc.), and initial description.
The central overview area can also be used to add further product information and extra pictures.
If you’re looking for a high level of design freedom, then it’s probably fair to say that eBay isn’t the solution for you. If, on the other hand, you’re happy to work within the constraints of eBay’s storefront, then there won’t be any issues.
Ecwid is our winner for design
Everyone’s favourite topic - pricing. Let's dive in to see if Ecwid or eBay offers better value for money.
Ecwid is generally very competitive on price. The entry-level “Venture” plan is $15/month, and the top-tier business plan costs $99/month. There are discounts for paying annually.
What’s more, the “free forever” plan, which includes hosting by Ecwid (the other plans do not), is one of the best on the market.
Just remember, because Ecwid is an integration, rather than a fully-hosted solution, you will have to take care of hosting, domains, bandwidth, etc. This will certainly add extra costs to the overall price.
The one downside of Ecwid is that some features - like POS (point of sale), unlimited products, and priority support - are only available on the top plan.
Depending on the specifics of your situation, including your volume of sales, the size of your existing market, and your return-on-investment from advertising, eBay may fall at either end of the spectrum when it comes to value from money, from absolutely excellent to jaw-droppingly terrible.
The business tools themselves aren’t particularly expensive - Selling Manager Pro will set you back by $15.99/month and a “Premium Store”, which allows for 1000 free fixed-price listings per month, will cost you $59.95/month. Compared to most ecommerce platforms, those fees are very good.
The main costs, however, lie in the “final value fee”. Whenever you make a sale, eBay will take around 10% of the sale amount (which includes the payment processing fee).
For smaller businesses, the total fee amount per month will likely be lower than what you would pay if you opted for your own store with a platform like Shopify or BigCommerce. For high-volume retailers catering to a market outside of eBay, however, final value fees will likely represent significant and unnecessary losses.
Ecwid is our winner for cost
If things go wrong (and they often do) you need to know someone’s there to help get you back on track. So, how does Ecwid's and eBay's support measure up?
The support options available depend on the plan that you subscribe to. Only support tickets are offered on the free plan (with a 24-hr maximum turnaround). Live chat is available on the “Venture” plan, and phone callbacks are included on the mid-tier “Business” plan. The “Unlimited plan” provides priority support which pushes your request to the front of the line. It’s a slight drawback that Ecwid doesn’t offer more support options on the lower plans.
eBay’s help and support package varies depending on which type of plan you purchase. Higher-level subscription options come with “eBay Concierge”, in which users have access to additional support options compared to the basic package. Basic customer support is mainly provided through email and live chat.
“Concierge” includes lower wait times, access to highly-trained members of the support team, and sales and marketing training. You’ll also receive extra assistance with negative reviews and listings that don’t meet eBay criteria.
Generally speaking, we’ve found eBay response times and the quality of customer support to be very good. Sellers also have access to extensive documentation and training materials.
Ecwid is our winner for support
The final say. Let's wrap up our thoughts on each platform.
Overall, we were very impressed with Ecwid. It targets a clear section of the retail market - businesses that want to add a store to their existing site while maintaining their current design and backend - and offers a feature-rich, intuitive platform. It’s also difficult to argue with the “forever free” plan.
We also like the high degree of functionality for omnichannel sales, with native capabilities for Instagram, Facebook, Amazon, eBay, Amazon, and a host of other third-party marketplaces. Support for over fifty languages is another added bonus.
Finally, the central dashboard is intuitive and easy to use. While the overall look-and-feel of the store will be determined by the “parent site” (Wix, WordPress, Squarespace, etc.), making edits to templates for product listings, category pages, or the store homepage are simple processes.
So what about the downsides? While support options could be more varied, and certain features are not available on the lower-priced plans, there aren’t any major issues. Just remember, if you’re looking for a fully-hosted solution that allows you to build a new site from scratch and manage everything from one central dashboard, Ecwid isn’t suitable. If, however, you have an existing site, or you want to use your favourite CMS or website editor, then Ecwid is well worth considering.
Consider using eBay as your primary ecommerce platform if you want access to the marketplace’s large customer base or if you’re looking for a streamlined, easy-to-use solution that doesn’t come with many of the hassles of running your own independent store. It has a wide selection of seller tools, solid customer support, and won’t break the bank.
Many well-known brands, like Adidas and Dell, also run eBay shops alongside their main websites to reach new customers.
If, however, you want full control of your store and plan to market directly to customers, then you will likely need a more advanced solution like Shopify, WooCommerce or BigCommerce.
Overall, we found Ecwid to be the better ecommerce platform.
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