A review of Etsy for ecommerce retailers.
Last updated 16o July 2020
3.8 Stackupp rating
$ 10.00 / month
Best forsmall retailers that sell vintage items, handmade products, or craft supplies.
Etsy is a well-known marketplace and ecommerce platform for retailers that offer vintage items, handmade products, and craft supplies.
It’s a straightforward, cost-effective option for small businesses and individuals with an inventory that meets Etsy requirements. By running your store on Etsy, you’ll avoid many of the challenges that come hand-in-hand with larger solutions like Shopify and WooCommerce, while also gaining access to one of the world’s largest third-party marketplaces. You can upgrade to Etsy’s separate solution, called Patterns, which enables you to build your own store and sell whatever you like on it while still using the Etsy engine.
Retailers with diverse inventories and high product turnover, however, will almost certainly need a more feature-rich platform.
you’re a small independent retailer specializing in handmade or vintage items (or craft supplies). Etsy has a forever-free plan, along with an inexpensive premium option, so it’s an incredibly cost-effective solution.
You won’t find a platform that is easier to use than Etsy. This is partly due to the fact that there aren’t lots of complex features (which some might see as a downside) and partly due to the simple, intuitive design of the seller dashboard. Etsy makes essential tasks, like creating listings and generating reports, nearly effortless.
“Discovering Etsy and opening a shop enabled me to take control of sales.”
“Etsy has allowed me to build an international customer base that already appreciates handmade products.”
“Etsy has been an incredible experience for me.”
Design flexibility and freedom isn’t one of Etsy’s strongest points. Most Etsy stores look very similar, and there’s a reason for this: Etsy only offers a limited number of customization options.
As a seller, you can change the colours, fonts, and photo styles in your store. You’ll also be able to upload a unique logo and banner - which has the option of a photo “carousel” - and set a homepage description.
Users of the Etsy Plus premium plan will have access to a handful of additional features, such as the option to highlight top-performing products on the homepage.
Customizing your store is a very fast and straightforward process. While design freedom is limited, this won’t be a problem for people with little development experience who already like the standard Etsy storefront.
At first glance, Etsy looks like one of the most cost-effective ecommerce solutions on the market. It has a forever-free plan and even the premium option, Etsy Plus, only costs ten dollars per month. “Pattern by Etsy”, a service which allows you to run an “independent” online store on your own domain (in conjunction with your Etsy store) only costs $15 a month.
But it’s crucial to take account of fees. Retailers are charged $0.20 for every listing. When a sale is made, Etsy takes a 5% transaction fee, along with a 4% payment processing charge, which amounts to nearly 10% of the overall item price.
If you only process low sales volume, then these fees can be viable. With higher volumes, however, Etsy becomes less feasible.
Etsy has an excellent support package, even on its free plan. Along with one of the largest seller communities on the web and extensive and in-depth training materials, users can also take advantage of live-chat and phone service.
Inexperienced retailers, in particular, will find a lot to like in the comprehensive tutorials and “seller handbook”. The online forum, through which users can join “teams” to exchange ideas and collaborate, is an excellent learning tool.
All support options are accessible from a tab in the seller dashboard, so assistance is easy to find when you need it.
Retailers considering Etsy should understand that it isn’t an ecommerce platform in the traditional sense. It’s not a standalone app like Shopify, WooCommerce, and BigCommerce. You should only consider it as an option if you’re planning to sell your products to the broader Etsy marketplace.
If you do fall into that category, however, then you’ll find a lot to like - it’s a streamlined, easy-to-use platform at a fantastic price.
Furthermore, Etsy “Pattern” enables retailers to have a store at their own domain that isn’t bound by typical Etsy restrictions but is still managed from the central store manager. If you think it might be for you, sign up for a free account and give it a whirl.
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