Brightpearl vs. Dear Inventory

Brightpearl is something of a mixed bag when it comes to ease of use. While the interface itself is relatively straightforward, and much more intuitive than some competitors we’ve tried, configuring settings can be cumbersome.

Tasks like creating listings, batching products, and setting up integrations, for example, require numerous manual steps.

There is a little bit of a learning curve for new users. That said, Brightpearl offers high-quality support and extensive documentation, along with the option of dedicated training.

"While Bright Pearl is easy to use, sometimes the amount of manual steps you have to take with some of the processes are tedious."

"Sometimes you have to do things by the book and can't cut corners in processes."

"Really easy to learn and manage."

While Dear Inventory is generally very easy to use, it does take some getting used to. It’s not so much the interface that’s the issue as the range of options and features. Stock orders, for example, can be set for multiple warehouses and tied to a range of inventory accounts.

With a little familiarization however, you and your team should be up and running smoothly.

“The software can be used "out-of-the-box" after a minimal amount of setup, and can also be used in more complex installations where bespoke software development might be needed.”

“Dear lets us manage the extraordinary combination of materials, compounds and product that we manufacture on a daily basis in a straightforward manner.”

“Our overall experience is positive. It was a little bit of a learning curve, but now that we have it down, I couldn't imagine going back.”

As a cloud-based solution geared towards larger companies, Brightpearl has an extensive array of features along with high-level reporting and inventory management tools. We couldn’t find anything major that was missing.

Brightpearl operates according to a “modular” pricing structure, so users can choose which kinds of functionality they want to pay for. In the longer-term, this may prove more cost-effective than opting for a one-size-fits-all plan.

Unusually for an inventory management app, Brightpearl also has CRM capabilities, making it possible to store and manage client details and send out notifications.

The only downsides were the lack of a mobile app and a somewhat limited selection of marketplace integrations (although this is offset somewhat by intermediary connectors like SPS Commerce). We also felt that some essential features, like POS, were omitted from the plan for smaller retailers.

In terms of order, inventory, and shipping management, Brightpearl includes multiple tools for dealing with high sales volume, including automated fulfilment rules. Users can also take advantage of multi-location and multi-currency inventory control, and warehouse features like barcode scanning.

The analytics centre allows for the creation of a variety of advanced reports covering channel-specific performance, demand forecasting, customer analysis, and more.

Finally, Brightpearl has a range of offerings for companies experiencing fast growth, including the option to move over to dedicated secure servers.

Dear Inventory is an entirely cloud-based app, so you won’t have to worry about any technical or maintenance tasks. The platform is fully compliant with GDPR and uses secure servers. Unfortunately, a mobile app isn’t available (either on iPhone or Android), so you can only access the interface via a desktop computer.

In terms of training, Dear Inventory provides extensive documentation and 24/7 customer service. No direct setup support is offered, unlike some other platforms that include a dedicated onboarding manager on higher-tier plans. Still, the solution is relatively easy to use out of the box, so this shouldn’t present a problem in the majority of cases.

The analytics and reporting dashboard is fairly comprehensive. Users have access to a range of reports, covering purchases, sales, inventory, finances, auditing and more. Third-party integrations can be used to extend analytics functionality, which is good for retailers that want to leverage demand forecasting, smart data insights, and other similar data processes.

Dear Inventory automation features are also worth noting. Users have access to a package of time-saving tools to streamline workflows. These include scheduled reports, if-then task automation, notifications and alerts (for both staff and customers), and a dedicated workflow dashboard.

While the Brightpearl integrations library is good, we weren’t absolutely blown away by it. For an enterprise platform of this sort, we expected to see more native marketplace integrations and support for a wider selection of ecommerce platforms.

As a retailer, you will likely find everything that you need. And even when in-house integrations aren’t offered, third-party connectors make up for the gaps in functionality. Just make sure you check out what’s on offer before you purchase. Large companies will be pleased to hear that Quickbooks, Xero, and Avalara are all supported on the accounting front. Brightpearl also integrates with the desktop version of Quickbooks.

In terms of ecommerce platforms, Shopify, Shopify Plus, Magento, BigCommerce, WooCommerce, and NuORDER are all covered.

Native integrations with third-party marketplaces Amazon, eBay, Walmart, Jet, and Newegg are provided. On the surface, this looks somewhat paltry for a dedicated omnichannel solution. And while this is true to an extent, SPS Commerce and CommerceHub significantly extend marketplace functionality. Brightpearl is built to work well with both of these integrations.

Finally, a wide range of shipping connectors is provided, including ShipStation, Hermes, DHL, Royal Mail, FedEx, UPS, Parcel Force, and others. Unlike many competitors, the selection of shipping integrations caters to UK as well as US retailers.

Our opinion of Dear Inventory’s library of integrations is a little mixed. While it’s good overall, it didn’t blow us away.

First, let’s take a look at the good points. The connectors for Xero, third-party marketplaces, and order fulfillment services have received particularly high praise from users. An integration for Zapier is also available, allowing retailers to sync up with hundreds of apps.

Notably, Dear Inventory has its own in-house POS (point of sale), B2B portal for corporate customers, API, and payments processor. All of these are big pluses for users that don’t want the hassle of managing multiple apps.

In terms of accounting, both Quickbooks and Xero are supported. Shipping connectors include ShipStation, Shippit, and Starshipit. Crossfire EDI provides electronic data exchange functionality.

But while Dear Inventory’s library of integrations is certainly satisfactory, it’s not as extensive as other solutions we’ve reviewed. In particular, the support for ecommerce platforms is lacking. Shopify, Magento, and WooCommerce are all supported, but there’s no compatibility with platforms like BigCommerce, PrestaShop, Ecwid, or 3dcart (among others).

Equally, we would have preferred to see more native support for marketing tools like MailChimp and Salesforce, though the Zapier connector does go some way in making up for their absence.

If you’re thinking about opting for Dear Inventory, just make sure that you check the integration library first to make sure it includes what you need.

Brightpearl operates a custom pricing model and doesn’t publish exact figures on its site. You’ll need to get in touch directly for a quote.

Broadly speaking, there are two plans available, although various levels of customization are available. The first plan is for retailers processing under 1500 orders per month; the second is for retailers with orders in excess of 1500 per month.

The first plan allows for five channels and five users, while the second allows for an unlimited number of both users and channels. Warehouse management and POS is only available on the higher-priced plan. No free trial is explicitly offered but it may be possible to organize one.

Dear Inventory has a straightforward and competitive custom pricing model. It’s one of the cheaper enterprise-level solutions that we’ve reviewed.

Because it’s aimed squarely at medium-sized retailers, Dear Inventory is a great choice for companies that require advanced functionality without the price-tag of a broad enterprise platform.

Pricing starts at $199/month for five users and a maximum of 100,000 SKUs (product listings). Users can also opt to pay $2189 for a discounted annual subscription. Every additional user costs an extra $50/month.

A free 14-day trial is available on all plans. If you opt for the annual subscription, you’ll get a month for free.

Brightpearl has an excellent support package. Companies in the UK and US will benefit from dedicated customer service teams in their own countries. There’s no limit to the number of technical requests that users can make.

Phone support is available sixteen hours a day. During the remaining eight hours, users can take advantage of 24/7 email support, with an average 26 minute response time.

Brightpearl also offers extensive documentation and training videos, along with access to a community of users. Companies that need extra training, whether in relation to sales order management, accounting, or the use of integrations, can purchase additional support packages.

Generally speaking, support from Dear Inventory is very good. The majority of users speak highly of the level of customer service, citing friendly staff and quick response times.

Dear Inventory also provides extensive documentation covering all of its features, although we felt it could be slightly better organized.

Despite the quality and 24/7 availability, however, there are a few negatives. Support is only available via support tickets, even on the most expensive plans. Users that prefer to communicate via phone or live-chat might be left feeling frustrated. Finally, Dear Inventory doesn’t offer a dedicated setup manager, which may lengthen the onboarding and implementation period for some retailers.

We were very impressed with Brightpearl. While we have a few minor quibbles - mainly due to the small number of native marketplace integrations, tedious configuration settings, and a lack of features on the lower-priced plan - overall we liked what we saw. Enterprise ecommerce companies will find everything they need with this inventory management solution.

It’s definitely geared towards larger retailers (with a minimum of one million dollars in yearly sales) and the cost of the software will be untenable for most smaller businesses. For larger online sellers, however, the modular pricing structure may prove more cost-effective than alternatives.

If you think it might be suitable for you, our advice is to get in touch and ask for a demo.

Medium-sized retailers of five employees and up should definitely consider Dear Inventory. It’s an intuitive, powerful solution that provides an array of tools to streamline everything from sales fulfillment to reordering. The feature-set is extensive and includes a POS system, barcode scanning, integrations with third-party tools, analytics, and more.

Wholesalers and manufacturers should also try out Dear Inventory. Trade sellers have access to a dedicated B2B portal for their customers, along with tools for tracking components, assigning materials, and managing multiple warehouses.

Small and independent retailers will likely benefit from a more compact solution, while enterprises may find it too limited. All other companies, however, should definitely take advantage of the free 14-day trial.