Skubana vs. Brightpearl

Looking for inventory management software? Here's how Skubana and Brightpearl stack up.

Mark Hammersley

Mark Hammersley

Last updated 11o July 2020


3.7  Stackupp rating

Pricing from

$ 999.00 / month

Free Plan?


Best for

high-volume retailers, especially those that sell on marketplaces like Amazon.


4.2  Stackupp rating

Pricing from

Price on application

Free Plan?


Best for

medium-sized and large multichannel retailers with annual turnover in excess of one million dollars.

Skubana or Brightpearl: Which is best?

Can't decide between Skubana and Brightpearl?

Find the best platform for you with our side by side comparison of Skubana and Brightpearl. See how each platform stacks up across ease of use, features, integrations, support and value for money.

Let the comparison begin. Don't worry, we'll guide you.

Is Skubana right for you?

Skubana is an inventory management app aimed at medium-sized and enterprise retailers that process a high number of orders. It has a robust set of features and offers everything you would expect from an app of its type, including order, reorder, and delivery tracking, analytics, automation options, barcode scanning, and an extensive library of integrations.

For multi-channel sellers, Skubana is one of the best (if not the best) solutions that we’ve reviewed. It integrates with a wide array of ecommerce platforms and marketplaces, and everything from the orders dashboard to the reporting tools is designed to deal with information from multiple inputs.


  • Designed to deal with a large number of monthly orders.
  • Lots of third-party marketplace integrations.
  • Customizable with the REST API.


  • Relies quite heavily on integrations for certain functionality.
  • Expensive compared to some other solutions.
  • The interface is a little cluttered.

you’re looking for a robust enterprise solution that won’t break the bank. If you’re a high-volume multi-channel seller, especially on Amazon, you’ll find a lot to like.

Is Brightpearl right for you?

Brightpearl is an inventory management app aimed at medium and large retailers. It’s a great option for companies that require an enterprise solution to oversee listings across multiple marketplaces, in addition to their own store.

It’s a competitor to other multichannel apps like Skubana and offers an extensive array of features, including inventory, supply chain, and order fulfillment tools, a reasonably large integrations library, automation options, and a robust analytics interface.

It’s aimed squarely at retailers, both B2C and B2B. If you’re looking for a solution with manufacturing functionality, then you’ll need an alternative app. The price of the service also makes it unsuitable for smaller online sellers. As a rough guide, if you’re dealing with upwards of one millions dollars worth of orders per month, then it’s well worth considering.


  • Powerful enterprise feature-set.
  • Large integrations library.
  • High-quality support with fast response time.


  • Expensive price-tag with yearly contracts.
  • The analytics options are a little convoluted.
  • Configuring settings can be challenging.

you’re looking for an enterprise-level solution that will enable you to manage inventory across multiple channels and third-party marketplaces.

Ease of Use

Our first comparison criteria, ease of use. Why? Because it’s the most important.

Think about it. You don’t want to invest a lot of your precious time setting up an online store and tweaking the design only to find out that it’s a pain in the butt to manage day to day.

We take a look at how simple the Skubana and Brightpearl platforms are to run.

How easy is Skubana to use?

Rated 4/5 for Ease of Use

Skubana is a browser app with a fairly typical user interface design. A central login page links to management dashboards for orders, shipments, inventory, analytics, and so on.

We thought that Skubana’s interface was reasonably intuitive and easy-to-use. It’s not the most straightforward on the market, and there is a slight learning curve, especially when it comes to the analytics dashboard. That said, it’s by no means the worst.

What Skubana customers are saying...

"It's a fantastic platform that has helped us leverage multiple additional technologies."
"It takes a little bit of time to fully learn everything about Skubana, I'm sure we still have a lot to learn."
"It takes a little bit of time to fully learn everything about Skubana, I'm sure we still have a lot to learn."

How easy is Brightpearl to use?

Rated 3.5/5 for Ease of Use

Brightpearl is something of a mixed bag when it comes to ease of use. While the interface itself is relatively straightforward, and much more intuitive than some competitors we’ve tried, configuring settings can be cumbersome.

Tasks like creating listings, batching products, and setting up integrations, for example, require numerous manual steps.

There is a little bit of a learning curve for new users. That said, Brightpearl offers high-quality support and extensive documentation, along with the option of dedicated training.

What Brightpearl customers are saying...

"While Bright Pearl is easy to use, sometimes the amount of manual steps you have to take with some of the processes are tedious."
"Sometimes you have to do things by the book and can't cut corners in processes."
"Really easy to learn and manage."
Skubana is our winner for ease of use

Skubana Features

Rated 3.5/5 for Features

On the surface, Skubana’s feature-kit appears less comprehensive than many of its competitors. There’s no mobile app, native barcode scanning, POS, or accounting integrations.

But it’s important to remember that the platform has been designed with multichannel retailers in mind. For this specific group, few other platforms come close to providing the same level of functionality.

Among the most notable features are the individual channel reporting tools, the API for building custom integrations, automation bots which can be used to manage inventory on third-party marketplaces, and advanced options for organizing parent-child and bundled products.

Skubana also excels on the training front. Users have access to onboarding consultants (full onboarding takes between four and six weeks), long-term client success managers, and a complete and highly-praised support package.

The analytics tools also rank among the best in the industry. Retailers can access a myriad of metrics, including turnover for specific channels, fulfillment rates, carrying costs, inventory age, and more. There are dedicated features for calculating customer value, keeping on top of accounting tasks, and maintaining a big-picture view across multiple stores.

Finally, all Skubana servers are run using AWS (Amazon Web Servers) and are fully secure. Reviews indicate that software is well-maintained from a technical standpoint and suitable for scaling companies.

Brightpearl Features

Rated 4.5/5 for Features

As a cloud-based solution geared towards larger companies, Brightpearl has an extensive array of features along with high-level reporting and inventory management tools. We couldn’t find anything major that was missing.

Brightpearl operates according to a “modular” pricing structure, so users can choose which kinds of functionality they want to pay for. In the longer-term, this may prove more cost-effective than opting for a one-size-fits-all plan.

Unusually for an inventory management app, Brightpearl also has CRM capabilities, making it possible to store and manage client details and send out notifications.

The only downsides were the lack of a mobile app and a somewhat limited selection of marketplace integrations (although this is offset somewhat by intermediary connectors like SPS Commerce). We also felt that some essential features, like POS, were omitted from the plan for smaller retailers.

In terms of order, inventory, and shipping management, Brightpearl includes multiple tools for dealing with high sales volume, including automated fulfilment rules. Users can also take advantage of multi-location and multi-currency inventory control, and warehouse features like barcode scanning.

The analytics centre allows for the creation of a variety of advanced reports covering channel-specific performance, demand forecasting, customer analysis, and more.

Finally, Brightpearl has a range of offerings for companies experiencing fast growth, including the option to move over to dedicated secure servers.

Brightpearl is our winner for features

Skubana Integrations

Rated 3.5/5 for Integrations

Skubana relies quite heavily on third-party integrations to supplement its core feature-set. Barcode scanning and POS, for example, are only available through connectors. The downside to this approach is that it incurs extra costs because users have to pay for separate services.

While the Skubana integrations library is fairly solid, it’s not the best we’ve seen. Accounting apps for Xero and Quickbooks were notably absent, although Zapier makes up for this to an extent.

Where Skubana really shines, on the other hand, is in relation to omnichannel selling. A variety of EDI tools (SPS, eZCom, B2BGateway, etc.) enable retailers to sync up with practically any third-party marketplace, and native integrations are offered for Amazon, eBay, Groupon, Houzz, Jet, Newegg, Sears, Target, and Walmart. On the shopping cart front, 3dcart, BigCommerce, Magento, Shopify, and Shopify Plus are supported.

Skubana also offers an excellent array of its own integrations with shipping providers, including DHL, Endicia, FedEx, and UPS.

On the whole, while the integrations library might not be the most comprehensive we’ve reviewed, we were left with the impression that it’s been uniquely designed for multichannel retailers. If you sell on various marketplaces, you simply won’t find a more extensive set of connectors.

Brightpearl Integrations

Rated 4.5/5 for Integrations

While the Brightpearl integrations library is good, we weren’t absolutely blown away by it. For an enterprise platform of this sort, we expected to see more native marketplace integrations and support for a wider selection of ecommerce platforms.

As a retailer, you will likely find everything that you need. And even when in-house integrations aren’t offered, third-party connectors make up for the gaps in functionality. Just make sure you check out what’s on offer before you purchase. Large companies will be pleased to hear that Quickbooks, Xero, and Avalara are all supported on the accounting front. Brightpearl also integrates with the desktop version of Quickbooks.

In terms of ecommerce platforms, Shopify, Shopify Plus, Magento, BigCommerce, WooCommerce, and NuORDER are all covered.

Native integrations with third-party marketplaces Amazon, eBay, Walmart, Jet, and Newegg are provided. On the surface, this looks somewhat paltry for a dedicated omnichannel solution. And while this is true to an extent, SPS Commerce and CommerceHub significantly extend marketplace functionality. Brightpearl is built to work well with both of these integrations.

Finally, a wide range of shipping connectors is provided, including ShipStation, Hermes, DHL, Royal Mail, FedEx, UPS, Parcel Force, and others. Unlike many competitors, the selection of shipping integrations caters to UK as well as US retailers.

Brightpearl is our winner for integrations

How much do they cost?

Everyone’s favourite topic - pricing. Let's dive in to see if Skubana or Brightpearl offers better value for money.

How much does Skubana cost?

Rated 3.5/5 for Pricing

Skubana is aimed at medium and large sellers dealing with high volumes. Pricing begins at $999/month. At this price-point, we feel that it isn’t suitable for smaller retailers unless they require an inventory management solution designed to sync with multiple marketplaces. For these independent retailers, a number of cheaper options are available.

It’s important to keep in mind that Skubana is the best multichannel platform on the market. The custom pricing model is also very competitive when compared to other providers, and there are no long-term contracts. If you’re considering opting for Skubana, get in touch for a free demo before making a decision.

How much does Brightpearl cost?

Rated 3.5/5 for Pricing

Brightpearl operates a custom pricing model and doesn’t publish exact figures on its site. You’ll need to get in touch directly for a quote.

Broadly speaking, there are two plans available, although various levels of customization are available. The first plan is for retailers processing under 1500 orders per month; the second is for retailers with orders in excess of 1500 per month.

The first plan allows for five channels and five users, while the second allows for an unlimited number of both users and channels. Warehouse management and POS is only available on the higher-priced plan. No free trial is explicitly offered but it may be possible to organize one.

It's a draw!

Help and Support

If things go wrong (and they often do) you need to know someone’s there to help get you back on track. So, how does Skubana's and Brightpearl's support measure up?

How good is Skubana support?

Rated 4/5 for Help and Support

Customer support, which is via email (with a turnaround time of twenty-four hours), is generally very good. Users praise both the high level of technical assistance and the responsiveness of the customer service team when alerted to bugs and other backend issues. The FAQs and support documentation is also very extensive.

Skubana provides new users with a dedicated onboarding manager to help them get up and running as quickly as possible. In addition to this, retailers can access a “client success” representative who will help them to take full advantage of the platform.

The one downside is that Skubana doesn’t offer live chat or phone support, which could come in useful when time-sensitive problems arise.

How good is Brightpearl support?

Rated 5/5 for Help and Support

Brightpearl has an excellent support package. Companies in the UK and US will benefit from dedicated customer service teams in their own countries. There’s no limit to the number of technical requests that users can make.

Phone support is available sixteen hours a day. During the remaining eight hours, users can take advantage of 24/7 email support, with an average 26 minute response time.

Brightpearl also offers extensive documentation and training videos, along with access to a community of users. Companies that need extra training, whether in relation to sales order management, accounting, or the use of integrations, can purchase additional support packages.

Brightpearl is our winner for support

The Bottom Line

The final say. Let's wrap up our thoughts on each platform.

Skubana: Our Verdict

Skubana isn’t for everybody. If you’re a small online retailer, or if you only sell through one store, then there are other options available with more functionality and better pricing. Skubana also relies quite heavily on integrations.

If, on the other hand, you’re a reasonably high-volume multichannel seller, then Skubana is easily the best solution on the market, and it’s the small details that make the difference. Along with obvious tools like marketplace integrations and multichannel analytics, Skubana also provides less obvious features. These include bundled product options, management of different SKUs for identical products (which can be an issue when using marketplaces), and automation bots for streamlining workflows.

Customer support is excellent, so if you’re thinking about purchasing a subscription, get in touch with the company and ask for a free demo.

Brightpearl: Our Verdict

We were very impressed with Brightpearl. While we have a few minor quibbles - mainly due to the small number of native marketplace integrations, tedious configuration settings, and a lack of features on the lower-priced plan - overall we liked what we saw. Enterprise ecommerce companies will find everything they need with this inventory management solution.

It’s definitely geared towards larger retailers (with a minimum of one million dollars in yearly sales) and the cost of the software will be untenable for most smaller businesses. For larger online sellers, however, the modular pricing structure may prove more cost-effective than alternatives.

If you think it might be suitable for you, our advice is to get in touch and ask for a demo.

Overall, we found Brightpearl to be the better inventory management platform.

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