Skubana vs. Ordoro

Skubana is a browser app with a fairly typical user interface design. A central login page links to management dashboards for orders, shipments, inventory, analytics, and so on.

We thought that Skubana’s interface was reasonably intuitive and easy-to-use. It’s not the most straightforward on the market, and there is a slight learning curve, especially when it comes to the analytics dashboard. That said, it’s by no means the worst.

"It's a fantastic platform that has helped us leverage multiple additional technologies."

"It takes a little bit of time to fully learn everything about Skubana, I'm sure we still have a lot to learn."

"It takes a little bit of time to fully learn everything about Skubana, I'm sure we still have a lot to learn."

Overall, we liked the Ordoro dashboard. It’s straightforward and easy-to-use, with a clean interface. Dedicated areas for shipping, product management, purchase orders (POs), and analytics are accessed from a central toolbar across the top of the page.

Ordoro is a browser-based app, so there’s no need to download any desktop software.

“The software linked perfectly to my couriers and made shipping simple.”

“It's unbelievably functional for the price.”

“Easy to navigate and user friendly interface.”

On the surface, Skubana’s feature-kit appears less comprehensive than many of its competitors. There’s no mobile app, native barcode scanning, POS, or accounting integrations.

But it’s important to remember that the platform has been designed with multichannel retailers in mind. For this specific group, few other platforms come close to providing the same level of functionality.

Among the most notable features are the individual channel reporting tools, the API for building custom integrations, automation bots which can be used to manage inventory on third-party marketplaces, and advanced options for organizing parent-child and bundled products.

Skubana also excels on the training front. Users have access to onboarding consultants (full onboarding takes between four and six weeks), long-term client success managers, and a complete and highly-praised support package.

The analytics tools also rank among the best in the industry. Retailers can access a myriad of metrics, including turnover for specific channels, fulfillment rates, carrying costs, inventory age, and more. There are dedicated features for calculating customer value, keeping on top of accounting tasks, and maintaining a big-picture view across multiple stores.

Finally, all Skubana servers are run using AWS (Amazon Web Servers) and are fully secure. Reviews indicate that software is well-maintained from a technical standpoint and suitable for scaling companies.

We were very impressed with Ordoro’s feature-set. The platform shines in more or less every area, especially in regards to shipping functionality, integrations with third-party marketplaces, and minor features like bundling, custom workflows, and support for dropshipping.

Let’s kick off with the small handful of negatives. Ordoro doesn’t currently offer a mobile app, although you can access the dashboard through your mobile browser. We were also a bit dismayed by the lack of a Zapier integration. What’s more, some features, like warehouse integration, aren’t included in the core package, and will incur extra costs. It’s also worth noting that Ordoro doesn’t offer any manufacturing capabilities. Retailers that need software to manage deliveries of raw materials and production lines should look elsewhere.

On all other fronts, however, Ordoro excels expectations. All the usual features that retailers would expect, including multi-feature inventory management tools, integrations, fulfillment and reorder automation, barcode scanning, POS (point of sale), warehouse management, and more, are included.

The shipping toolkit is among the best in the industry. Retailers have access to an array of discounted prices from leading carriers, insurance, printer integration, and more.

Finally, users can take advantage of an assortment of reports and segmentation options through the analytics dashboard. These cover sales performance, shipping costs, and inventory metrics.

Skubana relies quite heavily on third-party integrations to supplement its core feature-set. Barcode scanning and POS, for example, are only available through connectors. The downside to this approach is that it incurs extra costs because users have to pay for separate services.

While the Skubana integrations library is fairly solid, it’s not the best we’ve seen. Accounting apps for Xero and Quickbooks were notably absent, although Zapier makes up for this to an extent.

Where Skubana really shines, on the other hand, is in relation to omnichannel selling. A variety of EDI tools (SPS, eZCom, B2BGateway, etc.) enable retailers to sync up with practically any third-party marketplace, and native integrations are offered for Amazon, eBay, Groupon, Houzz, Jet, Newegg, Sears, Target, and Walmart. On the shopping cart front, 3dcart, BigCommerce, Magento, Shopify, and Shopify Plus are supported.

Skubana also offers an excellent array of its own integrations with shipping providers, including DHL, Endicia, FedEx, and UPS.

On the whole, while the integrations library might not be the most comprehensive we’ve reviewed, we were left with the impression that it’s been uniquely designed for multichannel retailers. If you sell on various marketplaces, you simply won’t find a more extensive set of connectors.

Ordoro has a large library of integrations. It’s not the most comprehensive we’ve seen, but retailers will find everything they need. Interestingly, Ordoro also provides a number of direct integrations with third-party marketplaces, making it a viable option for multichannel sellers. The SPS Commerce integration extends marketplace options even further.

There is also a strong focus on shipping and dropshipping functionality, and few competitors match Ordoro in this regard.

The only downside is that we would have liked to see a Zapier integration, which would allow users to connect apps which aren’t directly supported. But all in all, we couldn’t find much to complain about.

Ordoro excels when it comes to supported ecommerce platforms. Many inventory management apps that we’ve reviewed are compatible only with big brands like Shopify and Magento. Ordoro, on the other hand, syncs up with WooCommerce, BigCommerce, Volusion, 3dCart, Ecwid, and others. In terms of third-party marketplaces, Amazon, eBay, Etsy, Walmart, and Jet are all supported, along with some other smaller names like Reverb and Zoey.

Shipping connectors include USPS, FedEx, UPS, Canada Post, DHL, and Amazon SFP.

Users can also take advantage of Xero and Quickbooks integrations. Point-of-sale functionality is available through Shopify POS and Square.

Skubana is aimed at medium and large sellers dealing with high volumes. Pricing begins at $999/month. At this price-point, we feel that it isn’t suitable for smaller retailers unless they require an inventory management solution designed to sync with multiple marketplaces. For these independent retailers, a number of cheaper options are available.

It’s important to keep in mind that Skubana is the best multichannel platform on the market. The custom pricing model is also very competitive when compared to other providers, and there are no long-term contracts. If you’re considering opting for Skubana, get in touch for a free demo before making a decision.

Ordoro is a slightly mixed bag when it comes to costs. It’s an unusual solution in the sense that it’s suitable for retailers of all sizes, from independent store-owners to international brands.

Generally speaking, the complete inventory management and shipping solution, starting at $499/month, is suitable only for medium-sized and large retailers. There are more inexpensive apps on the market for smaller companies. The shipping-only solution, however, which gives users access to discounted rates and fulfilment features, is only $59/month, so may prove viable for smaller sellers.

Custom-priced plans, which include a dedicated account manager, are available for large enterprises.

Customer support, which is via email (with a turnaround time of twenty-four hours), is generally very good. Users praise both the high level of technical assistance and the responsiveness of the customer service team when alerted to bugs and other backend issues. The FAQs and support documentation is also very extensive.

Skubana provides new users with a dedicated onboarding manager to help them get up and running as quickly as possible. In addition to this, retailers can access a “client success” representative who will help them to take full advantage of the platform.

The one downside is that Skubana doesn’t offer live chat or phone support, which could come in useful when time-sensitive problems arise.

Ordoro support is very good on the whole. Users can access customer service via email and phone, Monday to Friday, 9 AM to 6 PM CST.

Ordoro also provides extensive documentation and video guides along with a forum for developers.

Onboarding support is available on all plans but does incur an extra cost. Retailers on the enterprise-level plan, which works on a custom pricing model, will also have access to a dedicated account manager.

It would have been nice to see a live chat option, and receiving support quickly might be tricky for people outside the US, but all in all we were very impressed.

Skubana isn’t for everybody. If you’re a small online retailer, or if you only sell through one store, then there are other options available with more functionality and better pricing. Skubana also relies quite heavily on integrations.

If, on the other hand, you’re a reasonably high-volume multichannel seller, then Skubana is easily the best solution on the market, and it’s the small details that make the difference. Along with obvious tools like marketplace integrations and multichannel analytics, Skubana also provides less obvious features. These include bundled product options, management of different SKUs for identical products (which can be an issue when using marketplaces), and automation bots for streamlining workflows.

Customer support is excellent, so if you’re thinking about purchasing a subscription, get in touch with the company and ask for a free demo.

Ordoro is one of the best solutions we’ve reviewed. It has an excellent set of features, an extensive integrations library with support for a large number of ecommerce platforms, and is priced competitively. While the costs of the two main plans make it more geared toward medium-sized retailers, smaller retailers with multiple team-members may also find it fits within their budget.

Ordoro offers the best shipping management capabilities of any solution on the market in our opinion, with support for most major carriers in the US and heavily discounted rates. Smaller retailers can also opt for an inexpensive shipping-only package.

The only caveat is that store-owners outside of the US and Canada may struggle with the integrations and US-based support.