Sellbrite vs. Ordoro

Looking for inventory management software? Here's how Sellbrite and Ordoro stack up.

Mark Hammersley

Mark Hammersley

Last updated 2o July 2020


Sellbrite

3.9  Stackupp rating


Pricing from

$ 19.00 / month

Free Plan?

No


Best for

small and medium-sized retailers.

Ordoro

3.9  Stackupp rating


Pricing from

$ 59.00 / month

Free Plan?

No


Best for

retailers of all sizes that are looking for a combined inventory-management and shipping app.

Sellbrite or Ordoro: Which is best?

Can't decide between Sellbrite and Ordoro?

Find the best platform for you with our side by side comparison of Sellbrite and Ordoro. See how each platform stacks up across ease of use, features, integrations, support and value for money.

Let the comparison begin. Don't worry, we'll guide you.

Is Sellbrite right for you?

Sellbrite is an inventory management solution aimed at small and medium retailers that need to manage multiple listings on third-party marketplaces like eBay, Amazon, Etsy, etc.

It’s squarely aimed at business-to-consumer retailers so you won’t find any wholesale or manufacturing tools. Equally, enterprise multichannel sellers will benefit from a more powerful solution like Skubana.

For smaller companies, however, it’s a competitively-priced and easy-to-use app with an array of time-saving features. These include one-click marketplace integrations, an intuitive dashboard, and excellent customer service.

Ecomdash is Sellbrite’s main competitor. Overall, we were slightly more impressed with Ecomdash but not by a long stretch. Our advice is to take advantage of the free trial offered by Sellbrite before making a decision to buy.

Advantages

  • Competitively priced.
  • Intuitive dashboard.
  • Excellent customer service.

Drawbacks

  • Lacking some features. Sellbrite doesn’t have POS or barcode scanning functionality, for example.
  • Comparatively limited integrations library.
  • Sellbrite only beats Ecomdash on price on the entry-level plan.

you’re a small or medium-sized multichannel retailer looking for a hassle-free, intuitive solution with great customer support (including onboarding). It’s also a good option for people that fulfill orders with stock from more than one warehouse.

Is Ordoro right for you?

Ordoro is an inventory management and shipping app that’s ideal for retailers of all sizes, with plans for small, medium, and enterprise users. We were very impressed with the platform overall, and stand-out features include easy-to-use stock management tools, discounted shipping options (especially with USPS), a large library of integrations, and a comprehensive analytics dashboard.

The shipping features of the app are particularly notable. No platform that we’ve come across offers the same number of tools and options. Users can take advantage of an array of automations, discounted rates with a large number of carriers, and support for multiple channels.

The only downside is that it is a little US-centric. We also would have liked to see a Zapier integration.

Advantages

  • Inexpensive shipping-only package.
  • Extensive feature-set.
  • Large integrations library.

Drawbacks

  • Pricing for the inventory management plan will likely be too high for smaller retailers.
  • Support is OK but not exceptional.
  • No Zapier integration.

retailers want an inventory management solution with advanced shipping features. Smaller store-owners can take advantage of the inexpensive shipping-only package but will likely find the cost of the whole solution untenable.

Ease of Use

Our first comparison criteria, ease of use. Why? Because it’s the most important.

Think about it. You don’t want to invest a lot of your precious time setting up an online store and tweaking the design only to find out that it’s a pain in the butt to manage day to day.

We take a look at how simple the Sellbrite and Ordoro platforms are to run.

How easy is Sellbrite to use?

Rated 4.5/5 for Ease of Use

Sellbrite excels when it comes to ease of use.

It’s a browser-based app with a straightforward interface. The login page contains an array of analytics widgets, and users can access dedicated pages to manage products, orders, channels, and reports from a navbar across the top of the screen.

Time-saving features like one-click marketplace integrations and listing templates are an added bonus.

What Sellbrite customers are saying...

"The Sellbrite application is extremely user friendly, so easy to navigate and what impressed me the most was the support team behind Sellbrite."
"Easy to use and small learning curve."
"Amazing App! Even better support!"

How easy is Ordoro to use?

Rated 4/5 for Ease of Use

Overall, we liked the Ordoro dashboard. It’s straightforward and easy-to-use, with a clean interface. Dedicated areas for shipping, product management, purchase orders (POs), and analytics are accessed from a central toolbar across the top of the page.

Ordoro is a browser-based app, so there’s no need to download any desktop software.

What Ordoro customers are saying...

“The software linked perfectly to my couriers and made shipping simple.”
“It's unbelievably functional for the price.”
“Easy to navigate and user friendly interface.”
Sellbrite is our winner for ease of use

Sellbrite Features

Rated 3.5/5 for Features

Sellbrite has a comprehensive set of features. With a robust package of inventory, reorder, and delivery tools, most retailers will find everything they need to manage stock effectively. Sellbrite also offers several time-saving extras, including one-click installs, listing templates, and selective stock pushing to set which warehouses are used to fulfill orders.

Users also have access to product variation options (size, colour, etc.), negotiated rates for FedEx, UPS, and USPS, order routing and splitting tools, and an API (on the premium plans).

Unfortunately, some features commonly found in other platforms are missing. There’s no mobile app, for example, and retailers can only access a POS through their ecommerce platform. Barcode scanning is also unsupported. Furthermore, the integrations library is somewhat limited, with the exception of the marketplace connectors.

Training, on the whole, is good, with dedicated onboarding assistance. That said, sessions are limited to 30 minutes on the lowest-priced plan and two hours on the premium plan. There are extensive resource guides and webinars for new users.

Finally, the analytics area is fairly standard, with multichannel sales and inventory reports available.

All in all, there’s nothing major to quibble about in regards to Sellbrite’s feature-kit. Our only complaint is that some features many retailers would consider essential are absent. Make sure to check that Sellbrite offers everything you need before you part with your hard-earned cash.

Ordoro Features

Rated 4.5/5 for Features

We were very impressed with Ordoro’s feature-set. The platform shines in more or less every area, especially in regards to shipping functionality, integrations with third-party marketplaces, and minor features like bundling, custom workflows, and support for dropshipping.

Let’s kick off with the small handful of negatives. Ordoro doesn’t currently offer a mobile app, although you can access the dashboard through your mobile browser. We were also a bit dismayed by the lack of a Zapier integration. What’s more, some features, like warehouse integration, aren’t included in the core package, and will incur extra costs. It’s also worth noting that Ordoro doesn’t offer any manufacturing capabilities. Retailers that need software to manage deliveries of raw materials and production lines should look elsewhere.

On all other fronts, however, Ordoro excels expectations. All the usual features that retailers would expect, including multi-feature inventory management tools, integrations, fulfillment and reorder automation, barcode scanning, POS (point of sale), warehouse management, and more, are included.

The shipping toolkit is among the best in the industry. Retailers have access to an array of discounted prices from leading carriers, insurance, printer integration, and more.

Finally, users can take advantage of an assortment of reports and segmentation options through the analytics dashboard. These cover sales performance, shipping costs, and inventory metrics.

Ordoro is our winner for features

Sellbrite Integrations

Rated 3.5/5 for Integrations

Sellbrite scored reasonably well on the integrations front but is outperformed by some close competitors. We felt that Ecomdash, for example, had a more extensive library.

We also disliked that there aren’t any intermediary integrations which extend the native functionality of Sellbrite in terms of linking up with more third-party marketplaces. You can only sync up with the marketplaces that Sellbrite offers. Sometimes, you even have to pay extra for these integrations, as is the case with the Amazon FBA connector.

Another downside is that Quickbooks and Xero aren’t yet supported, which may be a deal-breaker for some retailers. There’s no Zapier integration, either, so you can’t sync Sellbrite up to unsupported apps in your tech stack.

It’s not all doom and gloom, however. There’s a good assortment of marketplace integrations, including Amazon, eBay, Etsy, Walmart, Google, Sears, and others. In terms of shopping carts, Shopify, BigCommerce, and WooCommerce are all supported. Notably, there’s no Magento integration, but this does make sense considering that Sellbrite isn’t an enterprise solution. Finally, ShipStation is available for handling shipping.

It’s not an outstanding selection but it’s by no means shabby. Take the time to review the integrations library before you subscribe to a paid plan. If it contains everything you need, then you won’t have any issues.

Ordoro Integrations

Rated 4/5 for Integrations

Ordoro has a large library of integrations. It’s not the most comprehensive we’ve seen, but retailers will find everything they need. Interestingly, Ordoro also provides a number of direct integrations with third-party marketplaces, making it a viable option for multichannel sellers. The SPS Commerce integration extends marketplace options even further.

There is also a strong focus on shipping and dropshipping functionality, and few competitors match Ordoro in this regard.

The only downside is that we would have liked to see a Zapier integration, which would allow users to connect apps which aren’t directly supported. But all in all, we couldn’t find much to complain about.

Ordoro excels when it comes to supported ecommerce platforms. Many inventory management apps that we’ve reviewed are compatible only with big brands like Shopify and Magento. Ordoro, on the other hand, syncs up with WooCommerce, BigCommerce, Volusion, 3dCart, Ecwid, and others. In terms of third-party marketplaces, Amazon, eBay, Etsy, Walmart, and Jet are all supported, along with some other smaller names like Reverb and Zoey.

Shipping connectors include USPS, FedEx, UPS, Canada Post, DHL, and Amazon SFP.

Users can also take advantage of Xero and Quickbooks integrations. Point-of-sale functionality is available through Shopify POS and Square.

Ordoro is our winner for integrations

How much do they cost?

Everyone’s favourite topic - pricing. Let's dive in to see if Sellbrite or Ordoro offers better value for money.

How much does Sellbrite cost?

Rated 3.5/5 for Pricing

On the face of it, Sellbrite is one of the best-priced multichannel solutions for smaller retailers. But after doing a little digging, we found there were a few catches.

We’ll start off by saying that Sellbrite is definitely competitively priced. Plans start at $49/month for less than one hundred orders (which is the lowest entry-level price we’ve seen for this type of software) and run all the way to $399/month for up to 10,000 orders.

Sounds good, right? That is until you take into account the “hidden” costs. Adding the FBA integration to your package will set you back an additional $50. Other apps may also incur extra charges. And all your eBay listings will be branded with a “Powered by Sellbrite” badge on the entry-point plan.

So while the pricing is OK, it’s important to keep the bigger picture in mind.

How much does Ordoro cost?

Rated 3.5/5 for Pricing

Ordoro is a slightly mixed bag when it comes to costs. It’s an unusual solution in the sense that it’s suitable for retailers of all sizes, from independent store-owners to international brands.

Generally speaking, the complete inventory management and shipping solution, starting at $499/month, is suitable only for medium-sized and large retailers. There are more inexpensive apps on the market for smaller companies. The shipping-only solution, however, which gives users access to discounted rates and fulfilment features, is only $59/month, so may prove viable for smaller sellers.

Custom-priced plans, which include a dedicated account manager, are available for large enterprises.

It's a draw!

Help and Support

If things go wrong (and they often do) you need to know someone’s there to help get you back on track. So, how does Sellbrite's and Ordoro's support measure up?

How good is Sellbrite support?

Rated 4.5/5 for Help and Support

Sellbrite excels when it comes to help and support. If you’re looking for an app with a high-quality customer service package, then you needn’t look any further.

Along with onboarding sessions (included on all plans), users have access to email, live chat and phone (via callback) support, available 8 AM to 5 PM PT Monday to Friday.

Sellbrite also offers extensive documentation and training videos, including regular webinars.

The one slight downside (and we’re being really picky here) is that there isn’t a community of fellow users to consult. Given the speed and quality of the support on offer, however, this shouldn’t be a problem.

How good is Ordoro support?

Rated 3.5/5 for Help and Support

Ordoro support is very good on the whole. Users can access customer service via email and phone, Monday to Friday, 9 AM to 6 PM CST.

Ordoro also provides extensive documentation and video guides along with a forum for developers.

Onboarding support is available on all plans but does incur an extra cost. Retailers on the enterprise-level plan, which works on a custom pricing model, will also have access to a dedicated account manager.

It would have been nice to see a live chat option, and receiving support quickly might be tricky for people outside the US, but all in all we were very impressed.

Sellbrite is our winner for support

The Bottom Line

The final say. Let's wrap up our thoughts on each platform.

Sellbrite: Our Verdict

Sellbrite is very clear about its market positioning. It’s a multichannel solution aimed at small and medium retailers with up to 10,000 monthly product sales. If you fit into this category, then it’s well worth considering. If you’re an enterprise multichannel seller, on the other hand, you will likely need a more powerful solution like Skubana or Brightpearl.

While some features are missing, such as barcode scanning, POS, and accounting integrations, other aspects of the app stand head-and-shoulders above the competition. These include the customer support package, time-saving options like one-click marketplace integrations, and the intuitive dashboard.

If you think it might be the inventory management app for you, take advantage of the 30-day free trial and check out some close competitors like Ecomdash first.

Ordoro: Our Verdict

Ordoro is one of the best solutions we’ve reviewed. It has an excellent set of features, an extensive integrations library with support for a large number of ecommerce platforms, and is priced competitively. While the costs of the two main plans make it more geared toward medium-sized retailers, smaller retailers with multiple team-members may also find it fits within their budget.

Ordoro offers the best shipping management capabilities of any solution on the market in our opinion, with support for most major carriers in the US and heavily discounted rates. Smaller retailers can also opt for an inexpensive shipping-only package.

The only caveat is that store-owners outside of the US and Canada may struggle with the integrations and US-based support.

Overall, we couldn't pick a clear winner as Sellbrite and Ordoroscored similarly.

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