Sellbrite vs. TradeGecko

Sellbrite excels when it comes to ease of use.

It’s a browser-based app with a straightforward interface. The login page contains an array of analytics widgets, and users can access dedicated pages to manage products, orders, channels, and reports from a navbar across the top of the screen.

Time-saving features like one-click marketplace integrations and listing templates are an added bonus.

"The Sellbrite application is extremely user friendly, so easy to navigate and what impressed me the most was the support team behind Sellbrite."

"Easy to use and small learning curve."

"Amazing App! Even better support!"

TradeGecko is one of the best platforms we’ve sampled when it comes to ease-of-use.

The login shows a snapshot of your store’s performance, including total sales, costs, and profit. You’ll also see a breakdown of sales by channel. A simple options bar leads you to the dashboards for inventory management, orders, analytics, and so on.

The one downside is that TradeGecko only provides limited help with setup - around two hours on higher-priced plans - although the simplicity of the interface will often mean that more assistance is not needed.

“Overall it solves most of the business issues and overall we're happy with the product and with Tradegecko.”

“I really like the software and Customer support is always very helpful in every aspect.”

“I have had a few bumps along the way with Tradegecko, but overall I love it.”

Sellbrite has a comprehensive set of features. With a robust package of inventory, reorder, and delivery tools, most retailers will find everything they need to manage stock effectively. Sellbrite also offers several time-saving extras, including one-click installs, listing templates, and selective stock pushing to set which warehouses are used to fulfill orders.

Users also have access to product variation options (size, colour, etc.), negotiated rates for FedEx, UPS, and USPS, order routing and splitting tools, and an API (on the premium plans).

Unfortunately, some features commonly found in other platforms are missing. There’s no mobile app, for example, and retailers can only access a POS through their ecommerce platform. Barcode scanning is also unsupported. Furthermore, the integrations library is somewhat limited, with the exception of the marketplace connectors.

Training, on the whole, is good, with dedicated onboarding assistance. That said, sessions are limited to 30 minutes on the lowest-priced plan and two hours on the premium plan. There are extensive resource guides and webinars for new users.

Finally, the analytics area is fairly standard, with multichannel sales and inventory reports available.

All in all, there’s nothing major to quibble about in regards to Sellbrite’s feature-kit. Our only complaint is that some features many retailers would consider essential are absent. Make sure to check that Sellbrite offers everything you need before you part with your hard-earned cash.

TradeGecko has a relatively large feature set. Some features, such as a native POS system, are lacking, but integrations make up for any shortcomings.

TradeGecko offers an iPad and iPhone app, which can be used to manage orders, scan barcodes, and access your catalog. Unfortunately, an Android app is not available. As a browser-based app, TradeGecko does not have an offline mode.

Support and training are generally very good, and TradeGecko provides a high level of general customer service with 24/7 email tickets. On the “Small Business” plan and above, users have access to a member of the onboarding team to ensure a frictionless setup. The “Premium” and “Pro” plans also have dedicated support managers.

The analytics dashboard includes a standard set of reports, covering sales, orders, and historical performance. Integrations are available to extend the core functionality of the TradeGecko analytics dashboard with features like demand forecasting and data insights.

Finally, TradeGecko prioritizes user privacy and data protection. It’s a fully cloud-hosted solution that runs on Amazon Web Servers (one of the most secure options available). Managers can also take advantage of permissions to restrict team members from accessing areas of the app or seeing certain types of information.

Sellbrite scored reasonably well on the integrations front but is outperformed by some close competitors. We felt that Ecomdash, for example, had a more extensive library.

We also disliked that there aren’t any intermediary integrations which extend the native functionality of Sellbrite in terms of linking up with more third-party marketplaces. You can only sync up with the marketplaces that Sellbrite offers. Sometimes, you even have to pay extra for these integrations, as is the case with the Amazon FBA connector.

Another downside is that Quickbooks and Xero aren’t yet supported, which may be a deal-breaker for some retailers. There’s no Zapier integration, either, so you can’t sync Sellbrite up to unsupported apps in your tech stack.

It’s not all doom and gloom, however. There’s a good assortment of marketplace integrations, including Amazon, eBay, Etsy, Walmart, Google, Sears, and others. In terms of shopping carts, Shopify, BigCommerce, and WooCommerce are all supported. Notably, there’s no Magento integration, but this does make sense considering that Sellbrite isn’t an enterprise solution. Finally, ShipStation is available for handling shipping.

It’s not an outstanding selection but it’s by no means shabby. Take the time to review the integrations library before you subscribe to a paid plan. If it contains everything you need, then you won’t have any issues.

Our opinion of TradeGecko’s integration library was somewhat mixed. What’s on offer is reasonable, but it’s not as extensive as some other inventory management solutions we’ve reviewed.

In terms of ecommerce platforms, TradeGecko is compatible with Shopify, Magento, WooCommerce, Amazon, PrestaShop, eBay, BigCommerce, 3dcart, and others. If you’re using a well-known provider, then the likelihood is that you’re good to go.

Beyond this, however, TradeGecko starts to falter a little. The list of integrations with third-party marketplaces is satisfactory but not brilliant. The big players like Amazon, eBay, Etsy, and Walmart are all covered.

TradeGecko doesn’t have an in-house POS (point of sale) system, so you will need to opt for either Shopify POS or Lightspeed.

A good selection of 3PL, shipping, and EDI integrations are also provided. On the accounting side of things, only Quickbooks and Xero are supported. Finally, users can take advantage of additional reporting integrations to extend the functionality of TradeGecko’s native analytics tools.

If you’re thinking about opting for TradeGecko, make sure you take a look at the integrations library first to ensure that you’ll have access to all the functionality you require. While the level of support for third-party platforms is good, it’s not out of this world.

On the face of it, Sellbrite is one of the best-priced multichannel solutions for smaller retailers. But after doing a little digging, we found there were a few catches.

We’ll start off by saying that Sellbrite is definitely competitively priced. Plans start at $49/month for less than one hundred orders (which is the lowest entry-level price we’ve seen for this type of software) and run all the way to $399/month for up to 10,000 orders.

Sounds good, right? That is until you take into account the “hidden” costs. Adding the FBA integration to your package will set you back an additional $50. Other apps may also incur extra charges. And all your eBay listings will be branded with a “Powered by Sellbrite” badge on the entry-point plan.

So while the pricing is OK, it’s important to keep the bigger picture in mind.

TradeGecko plans are priced very competitively. The lower-tier options are suitable for smaller retailers, and medium-sized stores will find a lot to like in the “Business” and “Premium” packages.

The downside is that the “Founder” and “Lite” plans, which cost $39/month and $59/month respectively, lack some features that many retailers would consider essential. Only one sales integration is allowed on these plans, for example, and there is no automation on the “Founder” plan. What’s more, demand forecasting and integration with FBA (Fulfillment by Amazon) are only available on the “Business” plan, which costs $479/month.

Discounts are available on all plans for an annual subscription.

Sellbrite excels when it comes to help and support. If you’re looking for an app with a high-quality customer service package, then you needn’t look any further.

Along with onboarding sessions (included on all plans), users have access to email, live chat and phone (via callback) support, available 8 AM to 5 PM PT Monday to Friday.

Sellbrite also offers extensive documentation and training videos, including regular webinars.

The one slight downside (and we’re being really picky here) is that there isn’t a community of fellow users to consult. Given the speed and quality of the support on offer, however, this shouldn’t be a problem.

We were very impressed with the level of customer service offered by TradeGecko. Users on all plans have access to 24/7 email support. An account manager is also assigned to subscribers on the “Small Business”, “Business”, “Premium”, and “Pro” plans. User reviews of customer service are generally very positive.

The one small downside is that onboarding managers only provide limited support - two hours on the “Small Business” plan and four hours on the “Business” plan. That said, the user interface is very easy to use and invariably only requires a minimum of training.

TradeGecko also offers extensive written and video materials. There is no community forum.

Sellbrite is very clear about its market positioning. It’s a multichannel solution aimed at small and medium retailers with up to 10,000 monthly product sales. If you fit into this category, then it’s well worth considering. If you’re an enterprise multichannel seller, on the other hand, you will likely need a more powerful solution like Skubana or Brightpearl.

While some features are missing, such as barcode scanning, POS, and accounting integrations, other aspects of the app stand head-and-shoulders above the competition. These include the customer support package, time-saving options like one-click marketplace integrations, and the intuitive dashboard.

If you think it might be the inventory management app for you, take advantage of the 30-day free trial and check out some close competitors like Ecomdash first.

Despite a few flaws, TradeGecko is an excellent option for retailers that process between 50 and 5000 orders per month. Although some in-house functionality, such as a point of sale (POS) system is missing, integrations tend to plug up any shortcomings.

You’ll find everything you need in the feature-set, including connectors with third-party marketplaces, warehouse management, manufacturing materials tracking, reporting tools, barcode scanning, automation, multiple language support, and more.

Smaller businesses that need an inexpensive and straightforward solution that doesn’t sacrifice functionality should definitely consider TradeGecko. The superb 24/7customer support is also a big plus.

Larger retailers (in excess of 5000/month), on the other hand, will likely need a more powerful and customizable inventory management platform.