Sellbrite Review

A full review of Sellbrite.

Mark Hammersley

Mark Hammersley

Last updated 2o July 2020


3.9  Stackupp rating

Pricing from

$ 19.00 / month

Free Plan?


Best for

small and medium-sized retailers.

Sellbrite is an inventory management solution aimed at small and medium retailers that need to manage multiple listings on third-party marketplaces like eBay, Amazon, Etsy, etc.

It’s squarely aimed at business-to-consumer retailers so you won’t find any wholesale or manufacturing tools. Equally, enterprise multichannel sellers will benefit from a more powerful solution like Skubana.

For smaller companies, however, it’s a competitively-priced and easy-to-use app with an array of time-saving features. These include one-click marketplace integrations, an intuitive dashboard, and excellent customer service.

Ecomdash is Sellbrite’s main competitor. Overall, we were slightly more impressed with Ecomdash but not by a long stretch. Our advice is to take advantage of the free trial offered by Sellbrite before making a decision to buy.

Is Sellbrite right for you?

you’re a small or medium-sized multichannel retailer looking for a hassle-free, intuitive solution with great customer support (including onboarding). It’s also a good option for people that fulfill orders with stock from more than one warehouse.


  • Competitively priced.
  • Intuitive dashboard.
  • Excellent customer service.


  • Lacking some features. Sellbrite doesn’t have POS or barcode scanning functionality, for example.
  • Comparatively limited integrations library.
  • Sellbrite only beats Ecomdash on price on the entry-level plan.

Ease of Use

Rated 4.5/5 for Ease of Use

Sellbrite excels when it comes to ease of use.

It’s a browser-based app with a straightforward interface. The login page contains an array of analytics widgets, and users can access dedicated pages to manage products, orders, channels, and reports from a navbar across the top of the screen.

Time-saving features like one-click marketplace integrations and listing templates are an added bonus.

What customers are saying...

"The Sellbrite application is extremely user friendly, so easy to navigate and what impressed me the most was the support team behind Sellbrite."
"Easy to use and small learning curve."
"Amazing App! Even better support!"


Rated 3.5/5 for Features

Sellbrite has a comprehensive set of features. With a robust package of inventory, reorder, and delivery tools, most retailers will find everything they need to manage stock effectively. Sellbrite also offers several time-saving extras, including one-click installs, listing templates, and selective stock pushing to set which warehouses are used to fulfill orders.

Users also have access to product variation options (size, colour, etc.), negotiated rates for FedEx, UPS, and USPS, order routing and splitting tools, and an API (on the premium plans).

Unfortunately, some features commonly found in other platforms are missing. There’s no mobile app, for example, and retailers can only access a POS through their ecommerce platform. Barcode scanning is also unsupported. Furthermore, the integrations library is somewhat limited, with the exception of the marketplace connectors.

Training, on the whole, is good, with dedicated onboarding assistance. That said, sessions are limited to 30 minutes on the lowest-priced plan and two hours on the premium plan. There are extensive resource guides and webinars for new users.

Finally, the analytics area is fairly standard, with multichannel sales and inventory reports available.

All in all, there’s nothing major to quibble about in regards to Sellbrite’s feature-kit. Our only complaint is that some features many retailers would consider essential are absent. Make sure to check that Sellbrite offers everything you need before you part with your hard-earned cash.


Rated 3.5/5 for Integrations

Sellbrite scored reasonably well on the integrations front but is outperformed by some close competitors. We felt that Ecomdash, for example, had a more extensive library.

We also disliked that there aren’t any intermediary integrations which extend the native functionality of Sellbrite in terms of linking up with more third-party marketplaces. You can only sync up with the marketplaces that Sellbrite offers. Sometimes, you even have to pay extra for these integrations, as is the case with the Amazon FBA connector.

Another downside is that Quickbooks and Xero aren’t yet supported, which may be a deal-breaker for some retailers. There’s no Zapier integration, either, so you can’t sync Sellbrite up to unsupported apps in your tech stack.

It’s not all doom and gloom, however. There’s a good assortment of marketplace integrations, including Amazon, eBay, Etsy, Walmart, Google, Sears, and others. In terms of shopping carts, Shopify, BigCommerce, and WooCommerce are all supported. Notably, there’s no Magento integration, but this does make sense considering that Sellbrite isn’t an enterprise solution. Finally, ShipStation is available for handling shipping.

It’s not an outstanding selection but it’s by no means shabby. Take the time to review the integrations library before you subscribe to a paid plan. If it contains everything you need, then you won’t have any issues.

How much does Sellbrite cost?

Rated 3.5/5 for Pricing

On the face of it, Sellbrite is one of the best-priced multichannel solutions for smaller retailers. But after doing a little digging, we found there were a few catches.

We’ll start off by saying that Sellbrite is definitely competitively priced. Plans start at $49/month for less than one hundred orders (which is the lowest entry-level price we’ve seen for this type of software) and run all the way to $399/month for up to 10,000 orders.

Sounds good, right? That is until you take into account the “hidden” costs. Adding the FBA integration to your package will set you back an additional $50. Other apps may also incur extra charges. And all your eBay listings will be branded with a “Powered by Sellbrite” badge on the entry-point plan.

So while the pricing is OK, it’s important to keep the bigger picture in mind.

Help and Support

Rated 4.5/5 for Help and Support

Sellbrite excels when it comes to help and support. If you’re looking for an app with a high-quality customer service package, then you needn’t look any further.

Along with onboarding sessions (included on all plans), users have access to email, live chat and phone (via callback) support, available 8 AM to 5 PM PT Monday to Friday.

Sellbrite also offers extensive documentation and training videos, including regular webinars.

The one slight downside (and we’re being really picky here) is that there isn’t a community of fellow users to consult. Given the speed and quality of the support on offer, however, this shouldn’t be a problem.

The Bottom Line

Sellbrite is very clear about its market positioning. It’s a multichannel solution aimed at small and medium retailers with up to 10,000 monthly product sales. If you fit into this category, then it’s well worth considering. If you’re an enterprise multichannel seller, on the other hand, you will likely need a more powerful solution like Skubana or Brightpearl.

While some features are missing, such as barcode scanning, POS, and accounting integrations, other aspects of the app stand head-and-shoulders above the competition. These include the customer support package, time-saving options like one-click marketplace integrations, and the intuitive dashboard.

If you think it might be the inventory management app for you, take advantage of the 30-day free trial and check out some close competitors like Ecomdash first.

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