Volusion vs. Shopify

Looking for ecommerce software? Here's how Volusion and Shopify stack up.

Matthew Taylor

Matthew Taylor

Last updated 2o July 2020


Volusion

4.4  Stackupp rating


Pricing from

$ 29.00 / month

Free Plan?

Trial


Best for

Small businesses expecting to scale that are looking for a feature-rich platform.

Shopify

4.8  Stackupp rating


Pricing from

$ 29.00 / month

Free Plan?

Trial


Best for

Small and medium-sized retailers that need a fully-hosted solution that’s easy to customize.

Volusion or Shopify: Which is best?

Can't decide between Volusion and Shopify?

Find the best platform for you with our side by side comparison of Volusion and Shopify. See how each platform stacks up across ease of use, design, support and value for money.

Let the comparison begin. Don't worry, we'll guide you.

Is Volusion right for you?

Volusion is a fully-hosted ecommerce platform with a loyal user-base and a wide selection of features. While the platform is suitable for businesses of all sizes, the intuitive user interface, high-quality customer support, and extensive feature-set make it an attractive choice for small and medium-sized retailers that are looking to scale.

Four pricing plans are available, beginning at $29/month and running all the way up to a custom option with VIP support. It is important for retailers to ensure that all the features they need are included with the package they select, as some features aren’t offered in lower-tier plans, like integration with third-party payment gateways and reviews and ratings functionality.

Advantages

  • Easy to get up and running with a good selection of templates.
  • An extensive set of features which make Volusion ideal for fast-growing stores.
  • 24/7 customer support with access to design and marketing specialists.

Drawbacks

  • Features that some retailers may consider essential are not included at lower price-points.
  • Themes can be pricey, usually costing $180 for paid options.
  • There are some hidden costs.

Use Volusion if you’re starting out or if you’re looking to scale and need access to a comprehensive set of ecommerce features. Larger stores that prefer to use a fully-hosted solution and wish to make a switch will also find a lot to like in Volusion.

Is Shopify right for you?

With over one million users, Shopify is one of the most popular hosted ecommerce platforms on the market.

Shopify has gained a reputation for being extremely beginner-friendly, allowing retailers with no coding or development experience to build and manage a professional store with unlimited products.

If you’re looking for a solution that’s ready-to-go, easy to set up, and isn’t going to cost you an arm and a leg, then Shopify could be the way to go.

Notably, Shopify offers features as part of its basic package, like multi-channel selling, that are often only available on higher-level plans on competing platforms.

Advantages

  • Fully hosted platform that’s easy to set up and manage.
  • Well-designed templates.
  • Extensive feature set on all plans.

Drawbacks

  • Difficult to make backend code changes.
  • Extra costs for using third-party payment gateways (instead of Shopify payments).
  • Reports not available on the lowest-priced plan.

Use Shopify if you’re just getting started or are transitioning your small or medium-sized store to a new ecommerce platform.

Ease of Use

Our first comparison criteria, ease of use. Why? Because it’s the most important.

Think about it. You don’t want to invest a lot of your precious time setting up an online store and tweaking the design only to find out that it’s a pain in the butt to manage day to day.

We take a look at how simple the Volusion and Shopify platforms are to run.

How easy is Volusion to use?

Rated 5/5 for Ease of Use

Volusion is incredibly intuitive and easy to use. Users have access to a store builder, making it possible to design storefronts without any coding knowledge. Adding product listings, managing inventory and shipping, and setting up payment gateways, are all straightforward processes. What’s more, store-owners have 24/7 access to a variety of specialists.

What Volusion customers are saying...

“Always an awesome experience!”
“The online "chat" techs have been absolutely great. Solved my problems and are going to help me with a special "tweak" that I need done on my site. Should be ready to publish shortly.”
“Tech support is top of the list for all V2 owners. They are there for you to help you out for better ecommerce service.”

How easy is Shopify to use?

Rated 5/5 for Ease of Use

Ease of use is one of the areas where Shopify really shines. All users have access to a website builder and intuitive content management system. Adding products is a doddle. And all orders are managed from an automatable fulfillment dashboard (which connects with popular fulfillment solutions). SEO and mobile responsiveness are both taken care of.

What Shopify customers are saying...

“I have built two websites using Shopify and it was a great experience. They have someone available all the time if you run into problems. I’m not a web designer and I was able to figure it out without any lengthy tutorials.”
“I've had a great experience with this platform and I highly recommend it!”
“I honestly don't know why there are so many bad reviews about Shopify. It is an absolutely amazing platform with an even better support team. I think people need to stop being so negative as there is nothing more you can ask from them.”
It's a draw!

Design

Powerful features are great, but we all know first impressions count. So, do Volusion and Shopify templates actually look any good? See for yourself. We outline each platforms design options, plus showcase a few real life examples.

How good are Volusion's themes?

Rated 4/5 for Design

Volusion is an excellent choice for users with limited design abilities that want to create a professional site. The site builder utilizes drag-and-drop content blocks (for reviews, images, testimonials, etc.), an editor for tweaking page elements, and also offers a variety of out-of-the-box features like search functionality.

On the downside, Volusion only offers forty-five themes, which is lower than some competitors. Only eleven themes are free. The remaining paid options each cost $180. Users should take advantage of the free trial to see if the templates and website builder are a fit for their store. It’s also worth reiterating that all customers have access to design specialists if they want to make changes or tweaks that require coding knowledge.

Volusion Examples

  • Fitness Finders
    Fitness Finders
Item 1 of 3

How good are Shopify's themes?

Rated 4/5 for Design

There’s no doubt that Shopify offers some of the most beautifully-designed templates on the market. There are over seventy templates to choose from. The downside, however, is that most themes cost around $180. At the time of writing, Shopify offers eight free themes.

The design features in the website builder are intuitive and suitable for people with no coding background. Making tweaks to colors, buttons, images etc. is a doddle. What’s more, it’s possible to make straightforward CSS and HTML additions.

The main difficulty arises when it comes to making “deeper” backend changes. Accessing and amending the Shopify backend requires specialized knowledge which many retailers don’t have.

Shopify Examples

  • Haus London
    Haus London
Item 1 of 3
It's a draw!

How much do they cost?

Everyone’s favourite topic - pricing. Let's dive in to see if Volusion or Shopify offers better value for money.

How much does Volusion cost?

Rated 4/5 for Pricing

Volusion is fairly competitive on the pricing front. Even on the basic plan, users have access to a broad array of features, including checkout, inventory management, access to templates, and so on.

There are a few things to watch out for, however.

First, some features that might be considered essential, like ratings and reviews, third-party payment gateway integrations, and omnichannel store management, are only available on higher-tier plans.

Second, there are some hidden costs involved. All store-owners must purchase an SSL certificate, for example, and customer support is only available via the web on the entry-level plan.

How much does Shopify cost?

Rated 5/5 for Pricing

Shopify offers great value for money. The basic package comes with a fantastic array of features, including unlimited product listings, 24/7 support, discount codes, and abandoned cart email automation. There are no set-up fees, and you can take advantage of a 14-day free trial. You’ll also get a discount when you pay for an annual plan.

The main downside to Shopify is that you’ll be charged additional fees for using any payment gateway other than Shopify Payments. While Shopify allows for a range of gateway integrations (including popular services like Paypal), it’s important to account for these extra charges before signing up.

Shopify is our winner for cost

Help and Support

If things go wrong (and they often do) you need to know someone’s there to help get you back on track. So, how does Volusion's and Shopify's support measure up?

How good is Volusion support?

Rated 4.5/5 for Help and Support

Volusion excels in customer support. A 24/7 service is available and provides access to technical, design, and marketing specialists. As web chat is only available on the beginner plan, you will need to upgrade to the next package for phone support. More extensive support packages, such as “homepage optimization” or Google Analytics training, are available for an extra cost.

How good is Shopify support?

Rated 5/5 for Help and Support

All Shopify plans come with 24/7 email, phone, and live chat support. Customer reviews are generally favorable when describing the quality of support. 24/7 email support is also offered in a variety of other languages. Shopify has one of the most active communities of users, and the forums are an excellent place to ask for help.

Shopify is our winner for support

The Bottom Line

The final say. Let's wrap up our thoughts on each platform.

Volusion: Our Verdict

Volusion has a great package of features, competitive pricing, and outstanding customer support. Retailers that require access to a team of technical, design, and marketing specialists should consider Volusion. Anybody without coding skills looking for a way to build and manage a store will feel at home with Volusion’s easy-to-use and intuitive dashboard.

The platform isn’t perfect, however. There are some hidden costs, like the requirement to buy or transfer an SSL certificate. Many features that might be considered essential, like omnichannel store management, coupon creation, and reviews and ratings functionality on product pages, are not included in the basic plan. Furthermore, third-party payment gateways are only available on the “Business” or “Prime” package.

Retailers should carefully check the features on offer to make sure they’ll have what they need with the plan they can afford.

In short, Volusion is an excellent platform for the right retailers. If you’re a small or medium-sized business looking for a platform that can scale as you grow, take advantage of the 14-day free trial to see if it’s a fit.

Shopify: Our Verdict

Shopify is a model ecommerce platform - a fully-hosted, feature-rich retail solution at a reasonable price. Among the standout points are the intuitive site builder and content management system, the quality of the templates, and the complete package of features included even in the basic package.

A highly active online community, along with 24/7 support, makes it an ideal option for small and medium-sized stores that don’t have the resources to manage everything themselves.

It’s also notable that Shopify includes omnichannel selling (for social media and Amazon), discount codes, and a free SSL certificate as part of its value proposition. Retailers also have access to shipping discounts when using Spotify Shipping.

Here are two points before wrapping up. If you’re thinking of giving Shopify a test-drive, be careful to check the costs of using third-party gateways. Also, ensure you’re able to make backend changes if that’s something you need to do.

Overall, we found Shopify to be the better ecommerce platform.

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