A comprehensive review of the Shopify ecommerce platform.
Last updated 21o August 2020
4.8 Stackupp rating
$ 29.00 / month
Best forSmall and medium-sized retailers that need a fully-hosted solution that’s easy to customize.
With over one million users, Shopify is one of the most popular hosted ecommerce platforms on the market.
Shopify has gained a reputation for being extremely beginner-friendly, allowing retailers with no coding or development experience to build and manage a professional store with unlimited products.
If you’re looking for a solution that’s ready-to-go, easy to set up, and isn’t going to cost you an arm and a leg, then Shopify could be the way to go.
Notably, Shopify offers features as part of its basic package, like multi-channel selling, that are often only available on higher-level plans on competing platforms.
Use Shopify if you’re just getting started or are transitioning your small or medium-sized store to a new ecommerce platform.
Ease of use is one of the areas where Shopify really shines. All users have access to a website builder and intuitive content management system. Adding products is a doddle. And all orders are managed from an automatable fulfillment dashboard (which connects with popular fulfillment solutions). SEO and mobile responsiveness are both taken care of.
“I have built two websites using Shopify and it was a great experience. They have someone available all the time if you run into problems. I’m not a web designer and I was able to figure it out without any lengthy tutorials.”
“I've had a great experience with this platform and I highly recommend it!”
“I honestly don't know why there are so many bad reviews about Shopify. It is an absolutely amazing platform with an even better support team. I think people need to stop being so negative as there is nothing more you can ask from them.”
There’s no doubt that Shopify offers some of the most beautifully-designed templates on the market. There are over seventy templates to choose from. The downside, however, is that most themes cost around $180. At the time of writing, Shopify offers eight free themes.
The design features in the website builder are intuitive and suitable for people with no coding background. Making tweaks to colors, buttons, images etc. is a doddle. What’s more, it’s possible to make straightforward CSS and HTML additions.
The main difficulty arises when it comes to making “deeper” backend changes. Accessing and amending the Shopify backend requires specialized knowledge which many retailers don’t have.
Shopify offers great value for money. The basic package comes with a fantastic array of features, including unlimited product listings, 24/7 support, discount codes, and abandoned cart email automation. There are no set-up fees, and you can take advantage of a 14-day free trial. You’ll also get a discount when you pay for an annual plan.
The main downside to Shopify is that you’ll be charged additional fees for using any payment gateway other than Shopify Payments. While Shopify allows for a range of gateway integrations (including popular services like Paypal), it’s important to account for these extra charges before signing up.
All Shopify plans come with 24/7 email, phone, and live chat support. Customer reviews are generally favorable when describing the quality of support. 24/7 email support is also offered in a variety of other languages. Shopify has one of the most active communities of users, and the forums are an excellent place to ask for help.
Shopify is a model ecommerce platform - a fully-hosted, feature-rich retail solution at a reasonable price. Among the standout points are the intuitive site builder and content management system, the quality of the templates, and the complete package of features included even in the basic package.
A highly active online community, along with 24/7 support, makes it an ideal option for small and medium-sized stores that don’t have the resources to manage everything themselves.
It’s also notable that Shopify includes omnichannel selling (for social media and Amazon), discount codes, and a free SSL certificate as part of its value proposition. Retailers also have access to shipping discounts when using Spotify Shipping.
Here are two points before wrapping up. If you’re thinking of giving Shopify a test-drive, be careful to check the costs of using third-party gateways. Also, ensure you’re able to make backend changes if that’s something you need to do.
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