Ecwid vs. Wix Stores

Looking for ecommerce software? Here's how Ecwid and Wix Stores stack up.

Daniel Adams

Daniel Adams

Last updated 2o July 2020


Ecwid

4.1  Stackupp rating


Pricing from

$ 15.00 / month

Free Plan?

Yes


Best for

All retailers that need a powerful store added to their existing site - without the need to change their CMS (content management system), site design, or hosting - will find Ecwid an attractive option.

Wix Stores

4.3  Stackupp rating


Pricing from

$ 4.50 / month

Free Plan?

Yes


Best for

Wix is a versatile solution. Even though it seems targeted at small businesses, a powerful feature-set and high level of customizability make it a viable choice for larger retailers too, though full-fledged enterprise stores will struggle.

Ecwid or Wix Stores: Which is best?

Can't decide between Ecwid and Wix Stores?

Find the best platform for you with our side by side comparison of Ecwid and Wix Stores. See how each platform stacks up across ease of use, design, support and value for money.

Let the comparison begin. Don't worry, we'll guide you.

Is Ecwid right for you?

Ecwid fills a clear gap in the ecommerce solution market. It’s a fully-fledged platform for retailers that want to add a store to their existing site, whether it’s hosted on WordPress, Adobe Muse, Wix, Weebly, Squarespace or even Tumblr. Other platforms are also supported.

Ecwid also offers a number of industry-leading features. These include support for over fifty languages, in-built omnichannel selling (Facebook, Instagram, Amazon, eBay, etc.), and a raft of advertising and promotional features.

Ecwid ensures that your new store fits exactly with your current design and branding. If, however, you’re looking for a fully-hosted solution to build a new ecommerce site from scratch, alternatives like Shopify or BigCommerce are more feasible.

Advantages

  • Integrates seamlessly with existing websites.
  • Forever free plan.
  • Multiple languages and third-party channels supported.

Drawbacks

  • Not a fully-hosted solution.
  • Certain essential features only included in top-tier plan.
  • Unlimited product listings only on top-tier plan.

Looking for a robust ecommerce platform to add to your existing site? If you're also in the market for a solution that offers support for multiple languages along with in-built functionality for multi-channel listings, then Ecwid is a great option.

Is Wix Stores right for you?

Wix is a comprehensive ecommerce solution for retailers of all sizes. It comes with a fantastic set of features, including multichannel selling, a library of nearly one hundred templates, real-time shipping estimates for customers, and (of course) Wix’s fantastic website builder.

While enterprise stores will likely need a bigger “engine” to manage large amounts of sales, employees, and multiple languages, medium-sized retailers may find the ease-of-use of Wix attractive.

Because of its powerful website builder, Wix is an excellent choice for retailers without any advanced coding skills that still want full control over the look-and-feel of their store.

Advantages

  • Lots of customization features for users without any coding experience.
  • A wide set of features - like “Related Products”, abandoned cart retargeting, and templates - at a relatively low price.
  • Multichannel sales and global shipping options.

Drawbacks

  • POS is not available in all countries.
  • The apps and integrations library is a little sparse.
  • The Wix editor, whilst easy-to-use, does require getting used to.

Use Wix if you’re an individual or small business that requires a feature-rich solution that’s easy to use without any coding abilities. Because the website builder is suitable for all types of websites, Wix is also a good solution.

Ease of Use

Our first comparison criteria, ease of use. Why? Because it’s the most important.

Think about it. You don’t want to invest a lot of your precious time setting up an online store and tweaking the design only to find out that it’s a pain in the butt to manage day to day.

We take a look at how simple the Ecwid and Wix Stores platforms are to run.

How easy is Ecwid to use?

Rated 4/5 for Ease of Use

Ecwid’s central dashboard, from where users manage product listings, inventory, and shipping, is straightforward and intuitive. Because Ecwid is designed with multi-channel selling in mind, it’s also easy to list and manage products on third-party platforms like Facebook, Instagram, eBay, Amazon, and others. Installation on platforms like WordPress and Wix is also very streamlined.

What Ecwid customers are saying...

Clean and easy to interface with our website and Square for payment processing.
I have really enjoyed using Ecwid. Their customer service is very speedy and things are easy to use.
I've liked it so far. It's easy to use, and easy to add on new products.

How easy is Wix Stores to use?

Rated 4/5 for Ease of Use

When it comes to ease-of-use, there are two sides to Wix.

Updating your product catalog, managing orders, and running email marketing campaigns through the central dashboard is straightforward.

The star of the show, however, is the Wix website editor. Users can make a myriad of changes to their site’s look-and-feel (along with individual pages)via a wide array of customization features.

The only issue is the sheer number of features. There’s a lot! So while Wix’s editor is intuitive and easy-to-use once you’ve wrapped your head around the feature-set, there is a small learning curve initially.

What Wix Stores customers are saying...

“Great website builder! I think a lot of people writing reviews are inexperienced and haven't put the time into learning how to use Wix extensively and as a result I see a lot of frustration.” Tobi
“I love Wix! I’ve never once had a problem with Wix. The SEO has improved over the years and the ease of duplicating and creating new pages is unbeatable. The mobile response is fantastic.
“It is the easiest, most equipped, most high quality website builder ever. I asked for customer support's help three times and have always received an answer within 24 hours (in English).”
It's a draw!

Design

Powerful features are great, but we all know first impressions count. So, do Ecwid and Wix Stores templates actually look any good? See for yourself. We outline each platforms design options, plus showcase a few real life examples.

How good are Ecwid's themes?

Rated 4/5 for Design

Because Ecwid integrates with existing sites, users don’t have access to any templates or a site-builder. In terms of look-and-feel, your Ecwid store will sit in the “wrapper” of your current design.

You can adjust individual page settings - such as the size of product images and the layout of elements like the “Buy Now” button and the product description - from the “Design” tab in Ecwid. It’s also possible to make CSS changes via the CSS editor.

Ecwid offers a library of apps which further extend the functionality of the Ecwid editor. A straightforward site-builder is available on the free plan (which is the only option that is fully hosted on Ecwid).

Ecwid Examples

  • JustSaiyan Gear
    JustSaiyan Gear
Item 1 of 3

How good are Wix Stores's themes?

Rated 5/5 for Design

Few other website builders on the market offer the same level of design flexibility as Wix. For retailers that want a high level of design freedom without the need to interact with any code, Wix is a no-brainer. Because of the broad feature-set, retailers can control the branding and look-and-feel of their store to a very precise level.

All of that said, Wix isn’t limited to “non-developers”. Code-savvy webmasters can make deeper backend changes and take advantage of a powerful set of APIs. So the platform isn’t just limited to people without coding experience.

Users also have access to a library of nearly 100 free templates.

Wix Stores Examples

  • Plastic Freedom
    Plastic Freedom
Item 1 of 3
Wix Stores is our winner for design

How much do they cost?

Everyone’s favourite topic - pricing. Let's dive in to see if Ecwid or Wix Stores offers better value for money.

How much does Ecwid cost?

Rated 4/5 for Pricing

Ecwid is generally very competitive on price. The entry-level “Venture” plan is $15/month, and the top-tier business plan costs $99/month. There are discounts for paying annually.

What’s more, the “free forever” plan, which includes hosting by Ecwid (the other plans do not), is one of the best on the market.

Just remember, because Ecwid is an integration, rather than a fully-hosted solution, you will have to take care of hosting, domains, bandwidth, etc. This will certainly add extra costs to the overall price.

The one downside of Ecwid is that some features - like POS (point of sale), unlimited products, and priority support - are only available on the top plan.

How much does Wix Stores cost?

Rated 4.5/5 for Pricing

Wix is very competitive on price. The basic plan costs $20/month and includes access to the online store builder, shopping cart with multiple shipping rules, multichannel sales, and Wix payment gateway.

Wix also offers a handful of sweeteners, including a free domain (for one year), ad credit, and professional logo design.

The whole ecommerce feature set is available on all plans. The more expensive plans - “Business Unlimited” and “Business VIP” - provide extra storage and (in the case of the VIP option) first-in-line customer support. If you need more than 50GB of storage, you’ll have to speak to Wix directly.

Wix Stores is our winner for cost

Help and Support

If things go wrong (and they often do) you need to know someone’s there to help get you back on track. So, how does Ecwid's and Wix Stores's support measure up?

How good is Ecwid support?

Rated 4.5/5 for Help and Support

The support options available depend on the plan that you subscribe to. Only support tickets are offered on the free plan (with a 24-hr maximum turnaround). Live chat is available on the “Venture” plan, and phone callbacks are included on the mid-tier “Business” plan. The “Unlimited plan” provides priority support which pushes your request to the front of the line. It’s a slight drawback that Ecwid doesn’t offer more support options on the lower plans.

How good is Wix Stores support?

Rated 3.5/5 for Help and Support

While the quality of support provided by Wix is generally excellent, users only have the option of submitting a support ticket or requesting a callback. No live chat options are available.

English-language support is available 24/7 and support is also offered in a limited number of foreign languages during business hours.

VIP support, which essentially pushes you to the front of the line, is available on the Business VIP plan.

Ecwid is our winner for support

The Bottom Line

The final say. Let's wrap up our thoughts on each platform.

Ecwid: Our Verdict

Overall, we were very impressed with Ecwid. It targets a clear section of the retail market - businesses that want to add a store to their existing site while maintaining their current design and backend - and offers a feature-rich, intuitive platform. It’s also difficult to argue with the “forever free” plan.

We also like the high degree of functionality for omnichannel sales, with native capabilities for Instagram, Facebook, Amazon, eBay, Amazon, and a host of other third-party marketplaces. Support for over fifty languages is another added bonus.

Finally, the central dashboard is intuitive and easy to use. While the overall look-and-feel of the store will be determined by the “parent site” (Wix, WordPress, Squarespace, etc.), making edits to templates for product listings, category pages, or the store homepage are simple processes.

So what about the downsides? While support options could be more varied, and certain features are not available on the lower-priced plans, there aren’t any major issues. Just remember, if you’re looking for a fully-hosted solution that allows you to build a new site from scratch and manage everything from one central dashboard, Ecwid isn’t suitable. If, however, you have an existing site, or you want to use your favourite CMS or website editor, then Ecwid is well worth considering.

Wix Stores: Our Verdict

One of the big positives about Wix is that it provides all necessary core ecommerce features, including multichannel selling and shipping rules, on all of its plans. You don’t need to sign up to the most expensive package to get the functionality you need.

What’s more, many secondary features are offered. Related product listings, cart abandonment emails, and access to Modalyst dropshipping (to add extra products to your store) are available to all users.

But the standout feature is the drag-and-drop website builder. While there is a slight learning curve, this powerful tool enables you to customize your store without any previous coding experience.

So if you’re looking for a comprehensive solution with a high degree of design freedom, Wix is the way to go.

Overall, we found Wix Stores to be the better ecommerce platform.

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