BigCommerce vs. Wix Stores

Looking for ecommerce software? Here's how BigCommerce and Wix Stores stack up.

Matthew Taylor
Daniel Adams

Matthew Taylor and Daniel Adams

Last updated 18o November 2020


BigCommerce

4.4  Stackupp rating


Pricing from

$ 29.95 / month

Free Plan?

Trial


Best for

Small to medium retailers looking for a hosted and easy-to-use platform at a reasonable price-point.

Wix Stores

4.3  Stackupp rating


Pricing from

$ 4.50 / month

Free Plan?

Yes


Best for

Wix is a versatile solution. Even though it seems targeted at small businesses, a powerful feature-set and high level of customizability make it a viable choice for larger retailers too, though full-fledged enterprise stores will struggle.

BigCommerce or Wix Stores: Which is best?

Can't decide between BigCommerce and Wix Stores?

Find the best platform for you with our side by side comparison of BigCommerce and Wix Stores. See how each platform stacks up across ease of use, design, support and value for money.

Let the comparison begin. Don't worry, we'll guide you.

Is BigCommerce right for you?

BigCommerce is a popular ecommerce platform with a number of solutions for small and medium-sized retailers. Custom enterprise plans are also available.

BigCommerce appeals particularly to users with limited development skills because of its usability out-of-the-box. That said, those wishing to make more complex backend changes can do so.

Smaller retailers experiencing growth are also drawn to BigCommerce because of its scalability features. The BigCommerce feature-set has everything you would expect, including responsive website templates, shopping cart, and payment integrations, single-page checkout, analytics, and more.

Retailers looking for a fully-hosted solution at a reasonable price point will find BigCommerce appealing. Customer service ratings are consistently high, and BigCommerce customers can take advantage of an active, helpful community of fellow users.

Advantages

  • Easy-to-use from the get-go and fully hosted, which removes the hassle of maintaining servers.
  • A wide selection of features with regular updates and a diverse addon market (with many free options).
  • No transaction fees for use of popular payment gateways.

Drawbacks

  • Some features, like price lists, are only available on the more expensive plans.
  • Can be difficult to make extensive design and backend changes.
  • Themes and add-ons are often quite expensive.

Use if you are a small to medium-sized retailer with limited development skills (or budget) and expecting your store to grow.

Is Wix Stores right for you?

Wix is a comprehensive ecommerce solution for retailers of all sizes. It comes with a fantastic set of features, including multichannel selling, a library of nearly one hundred templates, real-time shipping estimates for customers, and (of course) Wix’s fantastic website builder.

While enterprise stores will likely need a bigger “engine” to manage large amounts of sales, employees, and multiple languages, medium-sized retailers may find the ease-of-use of Wix attractive.

Because of its powerful website builder, Wix is an excellent choice for retailers without any advanced coding skills that still want full control over the look-and-feel of their store.

Advantages

  • Lots of customization features for users without any coding experience.
  • A wide set of features - like “Related Products”, abandoned cart retargeting, and templates - at a relatively low price.
  • Multichannel sales and global shipping options.

Drawbacks

  • POS is not available in all countries.
  • The apps and integrations library is a little sparse.
  • The Wix editor, whilst easy-to-use, does require getting used to.

Use Wix if you’re an individual or small business that requires a feature-rich solution that’s easy to use without any coding abilities. Because the website builder is suitable for all types of websites, Wix is also a good solution.

Ease of Use

Our first comparison criteria, ease of use. Why? Because it’s the most important.

Think about it. You don’t want to invest a lot of your precious time setting up an online store and tweaking the design only to find out that it’s a pain in the butt to manage day to day.

We take a look at how simple the BigCommerce and Wix Stores platforms are to run.

How easy is BigCommerce to use?

Rated 4/5 for Ease of Use

BigCommerce is very easy to use. After signing up, you’ll be guided through the process of setting up your store.

You can access essential features from the central BigCommerce dashboard, including product listings, customer information, analytics, app integrations, and more. Once your store is ready to go, day-to-day tasks of managing orders and content can be handled easily through the main interface. Adding new products and running reports are straightforward tasks.

One reason that BigCommerce doesn’t score a straight 10 out of 10 is because designing extra functionality beyond what’s offered directly can be tricky.

What BigCommerce customers are saying...

I've been on BigCommerce since 2010 and it's terrific. Support is great, and they're always improving the platform and coming out with new features. The app directory is robust but almost everything you need is already part of the main package.
We have been using Big Commerce for over 7 years now and love the functionality of it compared to other platforms. The online technical support is great too and we use this very often!
BigCommerce has been good to work with. The e-commerce store is easy to manage.

How easy is Wix Stores to use?

Rated 4/5 for Ease of Use

When it comes to ease-of-use, there are two sides to Wix.

Updating your product catalog, managing orders, and running email marketing campaigns through the central dashboard is straightforward.

The star of the show, however, is the Wix website editor. Users can make a myriad of changes to their site’s look-and-feel (along with individual pages)via a wide array of customization features.

The only issue is the sheer number of features. There’s a lot! So while Wix’s editor is intuitive and easy-to-use once you’ve wrapped your head around the feature-set, there is a small learning curve initially.

What Wix Stores customers are saying...

“Great website builder! I think a lot of people writing reviews are inexperienced and haven't put the time into learning how to use Wix extensively and as a result I see a lot of frustration.” Tobi
“I love Wix! I’ve never once had a problem with Wix. The SEO has improved over the years and the ease of duplicating and creating new pages is unbeatable. The mobile response is fantastic.
“It is the easiest, most equipped, most high quality website builder ever. I asked for customer support's help three times and have always received an answer within 24 hours (in English).”
It's a draw!

Design

Powerful features are great, but we all know first impressions count. So, do BigCommerce and Wix Stores templates actually look any good? See for yourself. We outline each platforms design options, plus showcase a few real life examples.

How good are BigCommerce's themes?

Rated 4/5 for Design

BigCommerce offers a robust default design along with dozens of free and paid themes in the theme store. The themes on offer are well-optimized and cater to a range of ecommerce sectors and site preferences, including for both large and small catalogs.

Crucially, BigCommerce offers an intuitive storefront editor for managing your store’s frontend design, and you can tweak most aspects of the default theme. It’s possible to make limited CSS and HTML changes. Developers that want to build a theme from scratch can take advantage of the BigCommerce framework.

One drawback is paid themes can be quite pricey, running into several hundred dollars for the paid options. Nonetheless, you have a range of free themes to take advantage of.

BigCommerce Examples

  • Avery Dennison
    Avery Dennison
Item 1 of 3

How good are Wix Stores's themes?

Rated 5/5 for Design

Few other website builders on the market offer the same level of design flexibility as Wix. For retailers that want a high level of design freedom without the need to interact with any code, Wix is a no-brainer. Because of the broad feature-set, retailers can control the branding and look-and-feel of their store to a very precise level.

All of that said, Wix isn’t limited to “non-developers”. Code-savvy webmasters can make deeper backend changes and take advantage of a powerful set of APIs. So the platform isn’t just limited to people without coding experience.

Users also have access to a library of nearly 100 free templates.

Wix Stores Examples

  • Plastic Freedom
    Plastic Freedom
Item 1 of 3
Wix Stores is our winner for design

How much do they cost?

Everyone’s favourite topic - pricing. Let's dive in to see if BigCommerce or Wix Stores offers better value for money.

How much does BigCommerce cost?

Rated 4.5/5 for Pricing

BigCommerce has three pricing options: £$29.95/month, $79.95/month, and $249.95/month. There is also an enterprise edition that includes unlimited API calls, price lists, and ShipperHQ (a leading rules engine for working out shipping prices). You can save a little on the monthly fee by opting to pay annually. There are no up-front fees for getting started, and 24/7 support is included at all price-points. There is also a two-week free trial to sample the platform before jumping in.

Features are generally uniform over most of the paid plans, although the middle “Plus” plan includes some features you may need which aren’t included in the “Standard” plan, such as the “cart saver” for remembering abandoned carts. Paid templates usually average around $200.

How much does Wix Stores cost?

Rated 4.5/5 for Pricing

Wix is very competitive on price. The basic plan costs $20/month and includes access to the online store builder, shopping cart with multiple shipping rules, multichannel sales, and Wix payment gateway.

Wix also offers a handful of sweeteners, including a free domain (for one year), ad credit, and professional logo design.

The whole ecommerce feature set is available on all plans. The more expensive plans - “Business Unlimited” and “Business VIP” - provide extra storage and (in the case of the VIP option) first-in-line customer support. If you need more than 50GB of storage, you’ll have to speak to Wix directly.

It's a draw!

Help and Support

If things go wrong (and they often do) you need to know someone’s there to help get you back on track. So, how does BigCommerce's and Wix Stores's support measure up?

How good is BigCommerce support?

Rated 5/5 for Help and Support

BigCommerce routinely ranks as one of the best ecommerce platforms for customer support. Seek out any review site online and you will find glowing praise for the level of customer service.

24/7 live agent support is provided on all plans. API and priority support is offered for the enterprise plan.

How good is Wix Stores support?

Rated 3.5/5 for Help and Support

While the quality of support provided by Wix is generally excellent, users only have the option of submitting a support ticket or requesting a callback. No live chat options are available.

English-language support is available 24/7 and support is also offered in a limited number of foreign languages during business hours.

VIP support, which essentially pushes you to the front of the line, is available on the Business VIP plan.

BigCommerce is our winner for support

The Bottom Line

The final say. Let's wrap up our thoughts on each platform.

BigCommerce: Our Verdict

BigCommerce is an excellent choice for small and medium-sized retailers that need an easy-to-use platform that is ready to scale. Superb management functionality, covering product listings, orders, and reporting, combines with an intuitive and easy-to-use dashboard. This streamlines the process of carrying out routine day-to-day ecommerce tasks.

Users also get a lot of bang for their buck. All plans allow for unlimited products and unlimited customer entries in your CRM. Furthermore, BigCommerce retailers can take advantage of a library of templates and add-ons (for Facebook, MailChimp, Quickbooks, etc.). 24/7 customer service is provided on all plans. On the downside, themes can be expensive, often reaching several hundred dollars. Equally, if you are eager to make extensive design changes to your frontend, BigCommerce might not be for you. That said, the development framework is an option for advanced developers.

Oh, and there’s a 15-day trial. So you can dip your toes in the water before diving in.

Wix Stores: Our Verdict

One of the big positives about Wix is that it provides all necessary core ecommerce features, including multichannel selling and shipping rules, on all of its plans. You don’t need to sign up to the most expensive package to get the functionality you need.

What’s more, many secondary features are offered. Related product listings, cart abandonment emails, and access to Modalyst dropshipping (to add extra products to your store) are available to all users.

But the standout feature is the drag-and-drop website builder. While there is a slight learning curve, this powerful tool enables you to customize your store without any previous coding experience.

So if you’re looking for a comprehensive solution with a high degree of design freedom, Wix is the way to go.

Overall, we found BigCommerce to be the better ecommerce platform.

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