Wix Stores vs. Etsy

When it comes to ease-of-use, there are two sides to Wix.

Updating your product catalog, managing orders, and running email marketing campaigns through the central dashboard is straightforward.

The star of the show, however, is the Wix website editor. Users can make a myriad of changes to their site’s look-and-feel (along with individual pages)via a wide array of customization features.

The only issue is the sheer number of features. There’s a lot! So while Wix’s editor is intuitive and easy-to-use once you’ve wrapped your head around the feature-set, there is a small learning curve initially.

“Great website builder! I think a lot of people writing reviews are inexperienced and haven't put the time into learning how to use Wix extensively and as a result I see a lot of frustration.” Tobi

“I love Wix! I’ve never once had a problem with Wix. The SEO has improved over the years and the ease of duplicating and creating new pages is unbeatable. The mobile response is fantastic.

“It is the easiest, most equipped, most high quality website builder ever. I asked for customer support's help three times and have always received an answer within 24 hours (in English).”

You won’t find a platform that is easier to use than Etsy. This is partly due to the fact that there aren’t lots of complex features (which some might see as a downside) and partly due to the simple, intuitive design of the seller dashboard. Etsy makes essential tasks, like creating listings and generating reports, nearly effortless.

“Discovering Etsy and opening a shop enabled me to take control of sales.”

“Etsy has allowed me to build an international customer base that already appreciates handmade products.”

“Etsy has been an incredible experience for me.”

Few other website builders on the market offer the same level of design flexibility as Wix. For retailers that want a high level of design freedom without the need to interact with any code, Wix is a no-brainer. Because of the broad feature-set, retailers can control the branding and look-and-feel of their store to a very precise level.

All of that said, Wix isn’t limited to “non-developers”. Code-savvy webmasters can make deeper backend changes and take advantage of a powerful set of APIs. So the platform isn’t just limited to people without coding experience.

Users also have access to a library of nearly 100 free templates.

Design flexibility and freedom isn’t one of Etsy’s strongest points. Most Etsy stores look very similar, and there’s a reason for this: Etsy only offers a limited number of customization options.

As a seller, you can change the colours, fonts, and photo styles in your store. You’ll also be able to upload a unique logo and banner - which has the option of a photo “carousel” - and set a homepage description.

Users of the Etsy Plus premium plan will have access to a handful of additional features, such as the option to highlight top-performing products on the homepage.

Customizing your store is a very fast and straightforward process. While design freedom is limited, this won’t be a problem for people with little development experience who already like the standard Etsy storefront.

Wix is very competitive on price. The basic plan costs $20/month and includes access to the online store builder, shopping cart with multiple shipping rules, multichannel sales, and Wix payment gateway.

Wix also offers a handful of sweeteners, including a free domain (for one year), ad credit, and professional logo design.

The whole ecommerce feature set is available on all plans. The more expensive plans - “Business Unlimited” and “Business VIP” - provide extra storage and (in the case of the VIP option) first-in-line customer support. If you need more than 50GB of storage, you’ll have to speak to Wix directly.

At first glance, Etsy looks like one of the most cost-effective ecommerce solutions on the market. It has a forever-free plan and even the premium option, Etsy Plus, only costs ten dollars per month. “Pattern by Etsy”, a service which allows you to run an “independent” online store on your own domain (in conjunction with your Etsy store) only costs $15 a month.

But it’s crucial to take account of fees. Retailers are charged $0.20 for every listing. When a sale is made, Etsy takes a 5% transaction fee, along with a 4% payment processing charge, which amounts to nearly 10% of the overall item price.

If you only process low sales volume, then these fees can be viable. With higher volumes, however, Etsy becomes less feasible.

While the quality of support provided by Wix is generally excellent, users only have the option of submitting a support ticket or requesting a callback. No live chat options are available.

English-language support is available 24/7 and support is also offered in a limited number of foreign languages during business hours.

VIP support, which essentially pushes you to the front of the line, is available on the Business VIP plan.

Etsy has an excellent support package, even on its free plan. Along with one of the largest seller communities on the web and extensive and in-depth training materials, users can also take advantage of live-chat and phone service.

Inexperienced retailers, in particular, will find a lot to like in the comprehensive tutorials and “seller handbook”. The online forum, through which users can join “teams” to exchange ideas and collaborate, is an excellent learning tool.

All support options are accessible from a tab in the seller dashboard, so assistance is easy to find when you need it.

One of the big positives about Wix is that it provides all necessary core ecommerce features, including multichannel selling and shipping rules, on all of its plans. You don’t need to sign up to the most expensive package to get the functionality you need.

What’s more, many secondary features are offered. Related product listings, cart abandonment emails, and access to Modalyst dropshipping (to add extra products to your store) are available to all users.

But the standout feature is the drag-and-drop website builder. While there is a slight learning curve, this powerful tool enables you to customize your store without any previous coding experience.

So if you’re looking for a comprehensive solution with a high degree of design freedom, Wix is the way to go.

Retailers considering Etsy should understand that it isn’t an ecommerce platform in the traditional sense. It’s not a standalone app like Shopify, WooCommerce, and BigCommerce. You should only consider it as an option if you’re planning to sell your products to the broader Etsy marketplace.

If you do fall into that category, however, then you’ll find a lot to like - it’s a streamlined, easy-to-use platform at a fantastic price.

Furthermore, Etsy “Pattern” enables retailers to have a store at their own domain that isn’t bound by typical Etsy restrictions but is still managed from the central store manager. If you think it might be for you, sign up for a free account and give it a whirl.