Looking for ecommerce software? Here's how Ecwid and WooCommerce stack up.
Last updated 2o July 2020
Best forAll retailers that need a powerful store added to their existing site - without the need to change their CMS (content management system), site design, or hosting - will find Ecwid an attractive option.
Best forIf you want to run your store on WordPress, then WooCommerce is hands-down the best choice. It’s ideal for small and medium-sized retailers, but larger enterprises might struggle.
Can't decide between Ecwid and WooCommerce?
Find the best platform for you with our side by side comparison of Ecwid and WooCommerce. See how each platform stacks up across ease of use, design, support and value for money.
Let the comparison begin. Don't worry, we'll guide you.
Ecwid fills a clear gap in the ecommerce solution market. It’s a fully-fledged platform for retailers that want to add a store to their existing site, whether it’s hosted on WordPress, Adobe Muse, Wix, Weebly, Squarespace or even Tumblr. Other platforms are also supported.
Ecwid also offers a number of industry-leading features. These include support for over fifty languages, in-built omnichannel selling (Facebook, Instagram, Amazon, eBay, etc.), and a raft of advertising and promotional features.
Ecwid ensures that your new store fits exactly with your current design and branding. If, however, you’re looking for a fully-hosted solution to build a new ecommerce site from scratch, alternatives like Shopify or BigCommerce are more feasible.
Looking for a robust ecommerce platform to add to your existing site? If you're also in the market for a solution that offers support for multiple languages along with in-built functionality for multi-channel listings, then Ecwid is a great option.
WooCommerce is an open-source ecommerce platform for WordPress users. It’s one of the world’s most popular ecommerce platforms, and retailers can add unlimited products.
WooCommerce has a lot of great features, including an intuitive management dashboard, an extensive integration and theme library, and an active community. What’s more, WooCommerce is completely customizable and completely free.
While WordPress users won’t find a better solution than WooCommerce, there are downsides.
Because WooCommerce isn’t a hosted solution like Shopify or BigCommerce, you are responsible for taking care of backend tasks like hosting, security and maintenance. Some features that larger retailers require are also missing.
Use Woocommerce if you like WordPress and want an easy-to-use ecommerce solution. It’s ideal for smaller retailers that are familiar with WordPress and are looking for a cost-effective platform.
Our first comparison criteria, ease of use. Why? Because it’s the most important.
Think about it. You don’t want to invest a lot of your precious time setting up an online store and tweaking the design only to find out that it’s a pain in the butt to manage day to day.
We take a look at how simple the Ecwid and WooCommerce platforms are to run.
Ecwid’s central dashboard, from where users manage product listings, inventory, and shipping, is straightforward and intuitive. Because Ecwid is designed with multi-channel selling in mind, it’s also easy to list and manage products on third-party platforms like Facebook, Instagram, eBay, Amazon, and others. Installation on platforms like WordPress and Wix is also very streamlined.
Clean and easy to interface with our website and Square for payment processing.
I have really enjoyed using Ecwid. Their customer service is very speedy and things are easy to use.
I've liked it so far. It's easy to use, and easy to add on new products.
WooCommerce is very easy to use. A set-up wizard walks you through the initial process of setting up your store.
Carrying out typical ecommerce tasks, like adding product inventory, processing orders, and launching promotions and discounts, is straightforward. WooCommerce offers a simple and intuitive dashboard that WordPress users will find familiar.
Choosing a theme and integrating with third-party services (like shipping providers, payment gateways, and email marketing apps) is also relatively straightforward. WooCommerce utilizes “extensions” to offer an array of features, although some of these extensions are quite pricey.
If you have any problems, you can pay for dedicated support or consult the large community of WooCommerce users.
“The best eCommerce platform available!”
“Such a good product running perfect for 6 months now. Thanks and keep up the good work.”
“This is incredible shopping cart. So professional solution with huge amount of add-ons. Thank you for your work!”
Powerful features are great, but we all know first impressions count. So, do Ecwid and WooCommerce templates actually look any good? See for yourself. We outline each platforms design options, plus showcase a few real life examples.
Because Ecwid integrates with existing sites, users don’t have access to any templates or a site-builder. In terms of look-and-feel, your Ecwid store will sit in the “wrapper” of your current design.
You can adjust individual page settings - such as the size of product images and the layout of elements like the “Buy Now” button and the product description - from the “Design” tab in Ecwid. It’s also possible to make CSS changes via the CSS editor.
Ecwid offers a library of apps which further extend the functionality of the Ecwid editor. A straightforward site-builder is available on the free plan (which is the only option that is fully hosted on Ecwid).
WooCommerce is one of the most customizable ecommerce platforms on the market. The WordPress editor makes it easy for users with no coding experience to tweak their storefront.
Deeper backend changes are also possible because WooCommerce is built on open-source software. Plugins allow for a host of minor changes, while more experienced developers can alter virtually any aspect of the core files.
If you don’t have any coding experience but want to make more complex changes, you can always enlist the help of a WooCommerce developer.
Along with a handful of free themes, WooCommerce offers a number of paid themes, most of which cost $39.
Everyone’s favourite topic - pricing. Let's dive in to see if Ecwid or WooCommerce offers better value for money.
Ecwid is generally very competitive on price. The entry-level “Venture” plan is $15/month, and the top-tier business plan costs $99/month. There are discounts for paying annually.
What’s more, the “free forever” plan, which includes hosting by Ecwid (the other plans do not), is one of the best on the market.
Just remember, because Ecwid is an integration, rather than a fully-hosted solution, you will have to take care of hosting, domains, bandwidth, etc. This will certainly add extra costs to the overall price.
The one downside of Ecwid is that some features - like POS (point of sale), unlimited products, and priority support - are only available on the top plan.
WooCommerce operates a unique revenue model. The basic plugin is free. Assuming that you have a WordPress site already, you can get up and running without having to pay anything.
WooCommerce makes money by selling plugins, themes, and support. So it’s important to account for these costs. Certain features that many retailers would consider essential, such as customer reviews, geo-targeting, customer services, and discount codes, can only be added through extensions that often cost several hundred dollars.
What’s more, customer support is only offered for WooCommerce products and via support tickets. For customization support, you’ll need to hire a WooCommerce developer, which can be costly.
If things go wrong (and they often do) you need to know someone’s there to help get you back on track. So, how does Ecwid's and WooCommerce's support measure up?
The support options available depend on the plan that you subscribe to. Only support tickets are offered on the free plan (with a 24-hr maximum turnaround). Live chat is available on the “Venture” plan, and phone callbacks are included on the mid-tier “Business” plan. The “Unlimited plan” provides priority support which pushes your request to the front of the line. It’s a slight drawback that Ecwid doesn’t offer more support options on the lower plans.
WooCommerce support is a mixed bag. Because it’s a free WordPress plugin, customer service is not included as part of the core package.
If you need dedicated technical support, you’ll have to hire a “WooExpert”. WooCommerce provides basic general support and dedicated support for paid products like themes and extensions through help tickets.
That said, WooCommerce has an active community of users that are happy to help solve minor problems, along with extensive documentation.
The final say. Let's wrap up our thoughts on each platform.
Overall, we were very impressed with Ecwid. It targets a clear section of the retail market - businesses that want to add a store to their existing site while maintaining their current design and backend - and offers a feature-rich, intuitive platform. It’s also difficult to argue with the “forever free” plan.
We also like the high degree of functionality for omnichannel sales, with native capabilities for Instagram, Facebook, Amazon, eBay, Amazon, and a host of other third-party marketplaces. Support for over fifty languages is another added bonus.
Finally, the central dashboard is intuitive and easy to use. While the overall look-and-feel of the store will be determined by the “parent site” (Wix, WordPress, Squarespace, etc.), making edits to templates for product listings, category pages, or the store homepage are simple processes.
So what about the downsides? While support options could be more varied, and certain features are not available on the lower-priced plans, there aren’t any major issues. Just remember, if you’re looking for a fully-hosted solution that allows you to build a new site from scratch and manage everything from one central dashboard, Ecwid isn’t suitable. If, however, you have an existing site, or you want to use your favourite CMS or website editor, then Ecwid is well worth considering.
WooCommerce has many positives and only a handful of negatives.
If you’re thinking about WooCommerce, first make sure you wouldn’t prefer a fully-hosted solution like Shopify or Big Commerce. Out-of-the-box solutions come with dedicated customer service, an array of features, and all backend tasks are taken care of.
If, however, you’re looking for a cost-effective solution that integrates seamlessly with WordPress, and don’t mind looking after hosting yourself, then WooCommerce is ideal. A large library of extensions means that you won’t miss any features, and an active community of users is on hand to help you troubleshoot any issues.
What’s more, as an open-source platform, WooCommerce allows for almost unlimited customization.
Evaluate the cost of extensions and hosting before you decide to go all-in. And don’t be afraid to give WooCommerce a test-drive. It’s free, after all.
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