WooCommerce vs. Amazon FBA

WooCommerce is very easy to use. A set-up wizard walks you through the initial process of setting up your store.

Carrying out typical ecommerce tasks, like adding product inventory, processing orders, and launching promotions and discounts, is straightforward. WooCommerce offers a simple and intuitive dashboard that WordPress users will find familiar.

Choosing a theme and integrating with third-party services (like shipping providers, payment gateways, and email marketing apps) is also relatively straightforward. WooCommerce utilizes “extensions” to offer an array of features, although some of these extensions are quite pricey.

If you have any problems, you can pay for dedicated support or consult the large community of WooCommerce users.

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Amazon FBA is managed through “Seller Central”, an online dashboard that all Amazon merchants use to manage their inventory, product listings, storefronts, and analytics.

The interface is very user-friendly, and you can add and configure products quickly. There is a substantial amount of help documentation online through the “Seller Central” portal and Amazon also offers an “Amazon Seller App” for mobile devices. All in all, it’s a very good option for beginners, along with retailers who have limited technical expertise.

Configuring fulfillment options is also a straightforward, linear process and is completed within the “Seller Central” area once products have been added to a catalog.

Finally, you can manage your own independent store, which will show all your Amazon listings, via the “Stores” tab.

"This website is good for beginners who want to earn."

"This platform is the most solid on the web to sell products online."

"They have never failed to pay me and they have been supportive when deviant customers have tried to steal from me."

WooCommerce is one of the most customizable ecommerce platforms on the market. The WordPress editor makes it easy for users with no coding experience to tweak their storefront.

Deeper backend changes are also possible because WooCommerce is built on open-source software. Plugins allow for a host of minor changes, while more experienced developers can alter virtually any aspect of the core files.

If you don’t have any coding experience but want to make more complex changes, you can always enlist the help of a WooCommerce developer.

Along with a handful of free themes, WooCommerce offers a number of paid themes, most of which cost $39.

Amazon doesn’t offer much in the way of design freedom. Sellers can only customize specific product page elements, such as the title and description, images, and in-depth “body copy”. The layout and overall page design cannot be altered.

Once they have registered their brand, sellers can also open their own Amazon storefront, which affords a greater (albeit still limited) level of design flexibility.

If you’re looking for complete control over your store, you will likely find that a self-managed ecommerce solution like Shopify or WooCommerce better fits your needs.

WooCommerce operates a unique revenue model. The basic plugin is free. Assuming that you have a WordPress site already, you can get up and running without having to pay anything.

WooCommerce makes money by selling plugins, themes, and support. So it’s important to account for these costs. Certain features that many retailers would consider essential, such as customer reviews, geo-targeting, customer services, and discount codes, can only be added through extensions that often cost several hundred dollars.

What’s more, customer support is only offered for WooCommerce products and via support tickets. For customization support, you’ll need to hire a WooCommerce developer, which can be costly.

“Value for money” is a slightly mixed bag when it comes to Amazon FBA. It’s important to stress that all serious Amazon FBA sellers will have to purchase a subscription to an Amazon Seller account. There are two plans available. The “Individual” plan is free, but a charge of $0.99 per item sold is collected. The “Professional” plan is $39.99 per month.

On the surface, these figures don’t seem significant. It’s when you get down to the nitty-gritty of item fees that a more precise picture starts to emerge. FBA sellers have to account for several charges: a referral fee (which can be up to 15% of the item sale price, a storage fee), storage costs, and a fulfillment fee. All of these can quickly add up, so it’s essential to familiarize yourself with the fine print and do all your calculations to ensure you can make a sustainable profit.

WooCommerce support is a mixed bag. Because it’s a free WordPress plugin, customer service is not included as part of the core package.

If you need dedicated technical support, you’ll have to hire a “WooExpert”. WooCommerce provides basic general support and dedicated support for paid products like themes and extensions through help tickets.

That said, WooCommerce has an active community of users that are happy to help solve minor problems, along with extensive documentation.

Amazon provides support to sellers through online tickets and has published extensive online documentation and training for new users. There is also an active community forum where it’s possible to get answers to questions.

While the support options are reasonable, we would like to have seen phone and email support in conjunction with the options already on offer.

WooCommerce has many positives and only a handful of negatives.

If you’re thinking about WooCommerce, first make sure you wouldn’t prefer a fully-hosted solution like Shopify or Big Commerce. Out-of-the-box solutions come with dedicated customer service, an array of features, and all backend tasks are taken care of.

If, however, you’re looking for a cost-effective solution that integrates seamlessly with WordPress, and don’t mind looking after hosting yourself, then WooCommerce is ideal. A large library of extensions means that you won’t miss any features, and an active community of users is on hand to help you troubleshoot any issues.

What’s more, as an open-source platform, WooCommerce allows for almost unlimited customization.

Evaluate the cost of extensions and hosting before you decide to go all-in. And don’t be afraid to give WooCommerce a test-drive. It’s free, after all.

The FBA (Fulfilment by Amazon) program has done a lot to open up Amazon’s sizable marketplace to new sellers and streamline the often-complex process of storing items and fulfilling purchases.

If you are starting out in the ecommerce space, and find the prospect of running an independent store daunting, then Amazon is a viable option. Equally, if you already have an established online presence and want to reach new customers, selling your top-performing products through Amazon is also worth considering.

Just keep in mind that running a profitable Amazon FBA business is different from running your own online store. It requires a unique skill-set and the ability to evaluate competition and find gaps in the market.