Squarespace vs. WooCommerce

Looking for ecommerce software? Here's how Squarespace and WooCommerce stack up.

Daniel Adams

Daniel Adams

Last updated 2o July 2020


Squarespace

4.5  Stackupp rating

Pricing from

$26/month

Free Plan?

No


Best for

It’s best for small and medium retailers that don’t need extensive support for different languages and access to a large integration and extension library.

WooCommerce

3.8  Stackupp rating

Pricing from

Free

Free Plan?

Yes


Best for

If you want to run your store on WordPress, then WooCommerce is hands-down the best choice. It’s ideal for small and medium-sized retailers, but larger enterprises might struggle.

Squarespace or WooCommerce: Which is best?

Can't decide between Squarespace and WooCommerce?

Find the best platform for you with our side by side comparison of Squarespace and WooCommerce. See how each platform stacks up across ease of use, design, support and value for money.

Let the comparison begin. Don't worry, we'll guide you.

Is Squarespace right for you?

Squarespace Commerce is an excellent choice for retailers that want to create and manage a stylish store. The platform is easy-to-use, includes a wide selection of features, and allows for unlimited products.

Squarespace Commerce is the “cool kid” of site-builder ecommerce platforms. Users have access to a powerful set of features - including unlimited bandwidth and storage, analytics, and POS - along with a library of sleek, professional templates.

It’s a fully-hosted solution, so you won’t have to take care of any backend tasks.

But while we like Squarespace Commerce, it’s not perfect. The editor does take a little getting used to. What’s more, the number of integrations on offer is a little limited.

Advantages

  • Easy-to-use site builder and management dashboard.
  • Stylish and professional themes
  • Unlimited products

Drawbacks

  • Promotion features only available on top plan.
  • Small number of themes.
  • Number of integrations is limited.

Use Squarespace Commerce if you’re looking for a platform that combines ease-of-use with the option to take advantage of more advanced features like POS, discounts and promotions, and theme editing.

Is WooCommerce right for you?

WooCommerce is an open-source ecommerce platform for WordPress users. It’s one of the world’s most popular ecommerce platforms, and retailers can add unlimited products.

WooCommerce has a lot of great features, including an intuitive management dashboard, an extensive integration and theme library, and an active community. What’s more, WooCommerce is completely customizable and completely free.

While WordPress users won’t find a better solution than WooCommerce, there are downsides.

Because WooCommerce isn’t a hosted solution like Shopify or BigCommerce, you are responsible for taking care of backend tasks like hosting, security and maintenance. Some features that larger retailers require are also missing.

Advantages

  • Integrates seamlessly with WordPress.
  • Open-source and customizable with unlimited products.
  • Comes with an extensive library of themes, integrations, and add-ons.

Drawbacks

  • Because it’s not a hosted solution, you have to take care of maintenance and security.
  • Costs for themes, customer support, and integrations can add up.

Use Woocommerce if you like WordPress and want an easy-to-use ecommerce solution. It’s ideal for smaller retailers that are familiar with WordPress and are looking for a cost-effective platform.

Ease of Use

Our first comparison criteria, ease of use. Why? Because it’s the most important.

Think about it. You don’t want to invest a lot of your precious time setting up an online store and tweaking the design only to find out that it’s a pain in the butt to manage day to day.

We take a look at how simple the Squarespace and WooCommerce platforms are to run.

How easy is Squarespace to use?

Rated 4.5/5 for Ease of Use

While the site-builder is very easy to use, it does take a little getting used to. Once you’ve familiarized yourself with the basics, however, you’ll have no trouble changing everything from your logo to your color scheme.

The management dashboard, from where users manage listings, orders, and analytics, is intuitive and easy to navigate.

What Squarespace customers are saying...

Beautiful template designs, user-friendly features, website is loading well. Very well coded and developed.
Easy to use, hugely customizable, great templates.
I love Squarespace. I have built my entire business on Squarespace, to annual revenues of over 500K.

How easy is WooCommerce to use?

Rated 3/5 for Ease of Use

WooCommerce is very easy to use. A set-up wizard walks you through the initial process of setting up your store.

Carrying out typical ecommerce tasks, like adding product inventory, processing orders, and launching promotions and discounts, is straightforward. WooCommerce offers a simple and intuitive dashboard that WordPress users will find familiar.

Choosing a theme and integrating with third-party services (like shipping providers, payment gateways, and email marketing apps) is also relatively straightforward. WooCommerce utilizes “extensions” to offer an array of features, although some of these extensions are quite pricey.

If you have any problems, you can pay for dedicated support or consult the large community of WooCommerce users.

What WooCommerce customers are saying...

“The best eCommerce platform available!”
“Such a good product running perfect for 6 months now. Thanks and keep up the good work.”
“This is incredible shopping cart. So professional solution with huge amount of add-ons. Thank you for your work!”

Design

Powerful features are great, but we all know first impressions count. So, do Squarespace and WooCommerce templates actually look any good? See for yourself. We outline each platforms design options, plus showcase a few real life examples.

How good are Squarespace's themes?

Rated 4.5/5 for Design

Squarespace Commerce strikes a rare balance for an ecommerce website builder by combining intuitive, accessible customization tools with the option to make more advanced code changes.

Because the site-builder has a lot of options, it does require a little familiarization. But once users have overcome that initial hurdle, an array of customization opportunities open up.

The only downside is that, while the templates are beautifully-designed and mobile-optimized, only ten are offered. If you’re thinking about opting for Squarespace, check that one of the themes meets your needs before signing up to a paid plan. There’s a free trial, so you can take the platform for a test-drive first.

Squarespace Examples

  • 2 HR SET
    2 HR SET
Item 1 of 3

How good are WooCommerce's themes?

Rated 4.5/5 for Design

WooCommerce is one of the most customizable ecommerce platforms on the market. The WordPress editor makes it easy for users with no coding experience to tweak their storefront.

Deeper backend changes are also possible because WooCommerce is built on open-source software. Plugins allow for a host of minor changes, while more experienced developers can alter virtually any aspect of the core files.

If you don’t have any coding experience but want to make more complex changes, you can always enlist the help of a WooCommerce developer.

Along with a handful of free themes, WooCommerce offers a number of paid themes, most of which cost $39.

WooCommerce Examples

  • All Blacks Shop
    All Blacks Shop
Item 1 of 3

How much do they cost?

Everyone’s favourite topic - pricing. Let's dive in to see if Squarespace or WooCommerce offers better value for money.

How much does Squarespace cost?

Rated 4.5/5 for Pricing

All in all, Squarespace offers excellent value for money. The feature-set is extremely robust and includes unlimited products, multi-channel management (through the “Shopping Feed” integration), POS, abandoned cart emails, customer accounts, and more. It’s also possible to sell digital products and subscription services.

The only area where Squarespace falls is the limited add-on library. Compared to a solution like Shopify, Squarespace doesn’t offer smaller, less obvious features like countdown timers or personalized promotions.

To take advantage of all the features, you’ll need to sign up for the “Advanced” plan, but smaller retailers will get by happily on the “Basic” plan. The “Business” plan offers a limited feature-set and is designed for webmasters that want to sell a small number of products.

How much does WooCommerce cost?

Rated 4/5 for Pricing

WooCommerce operates a unique revenue model. The basic plugin is free. Assuming that you have a WordPress site already, you can get up and running without having to pay anything.

WooCommerce makes money by selling plugins, themes, and support. So it’s important to account for these costs. Certain features that many retailers would consider essential, such as customer reviews, geo-targeting, customer services, and discount codes, can only be added through extensions that often cost several hundred dollars.

What’s more, customer support is only offered for WooCommerce products and via support tickets. For customization support, you’ll need to hire a WooCommerce developer, which can be costly.

Help and Support

If things go wrong (and they often do) you need to know someone’s there to help get you back on track. So, how does Squarespace's and WooCommerce's support measure up?

How good is Squarespace support?

Rated 4.5/5 for Help and Support

The support package offered by Squarespace is excellent and users generally report high levels of customer satisfaction.

Customer support is available 24/7 via email and on Twitter. Live chat is available between 4 AM and 8 PM on weekdays.

Because Squarespace is a well-known and popular site-builder, a large community of users are active on the forums, which is another bonus.

How good is WooCommerce support?

Rated 3.5/5 for Help and Support

WooCommerce support is a mixed bag. Because it’s a free WordPress plugin, customer service is not included as part of the core package.

If you need dedicated technical support, you’ll have to hire a “WooExpert”. WooCommerce provides basic general support and dedicated support for paid products like themes and extensions through help tickets.

That said, WooCommerce has an active community of users that are happy to help solve minor problems, along with extensive documentation.

The Bottom Line

The final say. Let's wrap up our thoughts on each platform.

Squarespace: Our Verdict

Squarespace is a popular ecommerce platform and site-builder with a loyal band of users. If you’re looking for an easy-to-use solution with a comprehensive and powerful set of features, then take advantage of the free trial and give it a test-drive.

One of the best aspects of Squarespace is its applicability to retailers with a range of coding abilities. Non-developers can take advantage of the feature-rich site-builder (which is easy to navigate one you’re familiar with all the options) and build a highly-customized site. Developers, on the other hand, can customize and alter a site’s code extensively using the “Developer Mode”.

So what about the downsides? While we’re big fans of Squarespace, it’s not all sunshine and roses. Although the feature-set is excellent - covering omnichannel listings, customer accounts, POS, promotion features, and email marketing - the integration library is a little sparse. Without coding experience, retailers will find it difficult to add smaller features, like countdown timers or personalization, without advanced coding abilities. If you want access to a large add-on library, a solution like Shopify might be preferable. Furthermore, while the themes on offer are superb, there’s only ten of them.

WooCommerce: Our Verdict

WooCommerce has many positives and only a handful of negatives.

If you’re thinking about WooCommerce, first make sure you wouldn’t prefer a fully-hosted solution like Shopify or Big Commerce. Out-of-the-box solutions come with dedicated customer service, an array of features, and all backend tasks are taken care of.

If, however, you’re looking for a cost-effective solution that integrates seamlessly with WordPress, and don’t mind looking after hosting yourself, then WooCommerce is ideal. A large library of extensions means that you won’t miss any features, and an active community of users is on hand to help you troubleshoot any issues.

What’s more, as an open-source platform, WooCommerce allows for almost unlimited customization.

Evaluate the cost of extensions and hosting before you decide to go all-in. And don’t be afraid to give WooCommerce a test-drive. It’s free, after all.

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