Squarespace vs. Wix Stores

Looking for ecommerce software? Here's how Squarespace and Wix Stores stack up.

Daniel Adams

Daniel Adams

Last updated 19o August 2020


Squarespace

4.5  Stackupp rating


Pricing from

$ 16.00 / month

Free Plan?

Trial


Best for

It’s best for small and medium retailers that don’t need extensive support for different languages and access to a large integration and extension library.

Wix Stores

4.3  Stackupp rating


Pricing from

$ 4.50 / month

Free Plan?

Yes


Best for

Wix is a versatile solution. Even though it seems targeted at small businesses, a powerful feature-set and high level of customizability make it a viable choice for larger retailers too, though full-fledged enterprise stores will struggle.

Squarespace or Wix Stores: Which is best?

Can't decide between Squarespace and Wix Stores?

Find the best platform for you with our side by side comparison of Squarespace and Wix Stores. See how each platform stacks up across ease of use, design, support and value for money.

Let the comparison begin. Don't worry, we'll guide you.

Is Squarespace right for you?

Squarespace Commerce is an excellent choice for retailers that want to create and manage a stylish store. The platform is easy-to-use, includes a wide selection of features, and allows for unlimited products.

Squarespace Commerce is the “cool kid” of site-builder ecommerce platforms. Users have access to a powerful set of features - including unlimited bandwidth and storage, analytics, and POS - along with a library of sleek, professional templates.

It’s a fully-hosted solution, so you won’t have to take care of any backend tasks.

But while we like Squarespace Commerce, it’s not perfect. The editor does take a little getting used to. What’s more, the number of integrations on offer is a little limited.

Advantages

  • Easy-to-use site builder and management dashboard.
  • Stylish and professional themes
  • Unlimited products

Drawbacks

  • Promotion features only available on top plan.
  • Small number of themes.
  • Number of integrations is limited.

Use Squarespace Commerce if you’re looking for a platform that combines ease-of-use with the option to take advantage of more advanced features like POS, discounts and promotions, and theme editing.

Is Wix Stores right for you?

Wix is a comprehensive ecommerce solution for retailers of all sizes. It comes with a fantastic set of features, including multichannel selling, a library of nearly one hundred templates, real-time shipping estimates for customers, and (of course) Wix’s fantastic website builder.

While enterprise stores will likely need a bigger “engine” to manage large amounts of sales, employees, and multiple languages, medium-sized retailers may find the ease-of-use of Wix attractive.

Because of its powerful website builder, Wix is an excellent choice for retailers without any advanced coding skills that still want full control over the look-and-feel of their store.

Advantages

  • Lots of customization features for users without any coding experience.
  • A wide set of features - like “Related Products”, abandoned cart retargeting, and templates - at a relatively low price.
  • Multichannel sales and global shipping options.

Drawbacks

  • POS is not available in all countries.
  • The apps and integrations library is a little sparse.
  • The Wix editor, whilst easy-to-use, does require getting used to.

Use Wix if you’re an individual or small business that requires a feature-rich solution that’s easy to use without any coding abilities. Because the website builder is suitable for all types of websites, Wix is also a good solution.

Ease of Use

Our first comparison criteria, ease of use. Why? Because it’s the most important.

Think about it. You don’t want to invest a lot of your precious time setting up an online store and tweaking the design only to find out that it’s a pain in the butt to manage day to day.

We take a look at how simple the Squarespace and Wix Stores platforms are to run.

How easy is Squarespace to use?

Rated 4.5/5 for Ease of Use

While the site-builder is very easy to use, it does take a little getting used to. Once you’ve familiarized yourself with the basics, however, you’ll have no trouble changing everything from your logo to your color scheme.

The management dashboard, from where users manage listings, orders, and analytics, is intuitive and easy to navigate.

What Squarespace customers are saying...

Beautiful template designs, user-friendly features, website is loading well. Very well coded and developed.
Easy to use, hugely customizable, great templates.
I love Squarespace. I have built my entire business on Squarespace, to annual revenues of over 500K.

How easy is Wix Stores to use?

Rated 4/5 for Ease of Use

When it comes to ease-of-use, there are two sides to Wix.

Updating your product catalog, managing orders, and running email marketing campaigns through the central dashboard is straightforward.

The star of the show, however, is the Wix website editor. Users can make a myriad of changes to their site’s look-and-feel (along with individual pages)via a wide array of customization features.

The only issue is the sheer number of features. There’s a lot! So while Wix’s editor is intuitive and easy-to-use once you’ve wrapped your head around the feature-set, there is a small learning curve initially.

What Wix Stores customers are saying...

“Great website builder! I think a lot of people writing reviews are inexperienced and haven't put the time into learning how to use Wix extensively and as a result I see a lot of frustration.” Tobi
“I love Wix! I’ve never once had a problem with Wix. The SEO has improved over the years and the ease of duplicating and creating new pages is unbeatable. The mobile response is fantastic.
“It is the easiest, most equipped, most high quality website builder ever. I asked for customer support's help three times and have always received an answer within 24 hours (in English).”

Squarespace is our winner for ease of use

Design

Powerful features are great, but we all know first impressions count. So, do Squarespace and Wix Stores templates actually look any good? See for yourself. We outline each platforms design options, plus showcase a few real life examples.

How good are Squarespace's themes?

Rated 4.5/5 for Design

Squarespace Commerce strikes a rare balance for an ecommerce website builder by combining intuitive, accessible customization tools with the option to make more advanced code changes.

Because the site-builder has a lot of options, it does require a little familiarization. But once users have overcome that initial hurdle, an array of customization opportunities open up.

The only downside is that, while the templates are beautifully-designed and mobile-optimized, only ten are offered. If you’re thinking about opting for Squarespace, check that one of the themes meets your needs before signing up to a paid plan. There’s a free trial, so you can take the platform for a test-drive first.

Squarespace Examples

  • 2 HR SET
    2 HR SET
Item 1 of 3

How good are Wix Stores's themes?

Rated 5/5 for Design

Few other website builders on the market offer the same level of design flexibility as Wix. For retailers that want a high level of design freedom without the need to interact with any code, Wix is a no-brainer. Because of the broad feature-set, retailers can control the branding and look-and-feel of their store to a very precise level.

All of that said, Wix isn’t limited to “non-developers”. Code-savvy webmasters can make deeper backend changes and take advantage of a powerful set of APIs. So the platform isn’t just limited to people without coding experience.

Users also have access to a library of nearly 100 free templates.

Wix Stores Examples

  • Plastic Freedom
    Plastic Freedom
Item 1 of 3

Wix Stores is our winner for design

How much do they cost?

Everyone’s favourite topic - pricing. Let's dive in to see if Squarespace or Wix Stores offers better value for money.

How much does Squarespace cost?

Rated 4.5/5 for Pricing

All in all, Squarespace offers excellent value for money. The feature-set is extremely robust and includes unlimited products, multi-channel management (through the “Shopping Feed” integration), POS, abandoned cart emails, customer accounts, and more. It’s also possible to sell digital products and subscription services.

The only area where Squarespace falls is the limited add-on library. Compared to a solution like Shopify, Squarespace doesn’t offer smaller, less obvious features like countdown timers or personalized promotions.

To take advantage of all the features, you’ll need to sign up for the “Advanced” plan, but smaller retailers will get by happily on the “Basic” plan. The “Business” plan offers a limited feature-set and is designed for webmasters that want to sell a small number of products.

How much does Wix Stores cost?

Rated 4.5/5 for Pricing

Wix is very competitive on price. The basic plan costs $20/month and includes access to the online store builder, shopping cart with multiple shipping rules, multichannel sales, and Wix payment gateway.

Wix also offers a handful of sweeteners, including a free domain (for one year), ad credit, and professional logo design.

The whole ecommerce feature set is available on all plans. The more expensive plans - “Business Unlimited” and “Business VIP” - provide extra storage and (in the case of the VIP option) first-in-line customer support. If you need more than 50GB of storage, you’ll have to speak to Wix directly.

It's a draw!

Help and Support

If things go wrong (and they often do) you need to know someone’s there to help get you back on track. So, how does Squarespace's and Wix Stores's support measure up?

How good is Squarespace support?

Rated 4.5/5 for Help and Support

The support package offered by Squarespace is excellent and users generally report high levels of customer satisfaction.

Customer support is available 24/7 via email and on Twitter. Live chat is available between 4 AM and 8 PM on weekdays.

Because Squarespace is a well-known and popular site-builder, a large community of users are active on the forums, which is another bonus.

How good is Wix Stores support?

Rated 3.5/5 for Help and Support

While the quality of support provided by Wix is generally excellent, users only have the option of submitting a support ticket or requesting a callback. No live chat options are available.

English-language support is available 24/7 and support is also offered in a limited number of foreign languages during business hours.

VIP support, which essentially pushes you to the front of the line, is available on the Business VIP plan.

Squarespace is our winner for support

The Bottom Line

The final say. Let's wrap up our thoughts on each platform.

Squarespace: Our Verdict

Squarespace is a popular ecommerce platform and site-builder with a loyal band of users. If you’re looking for an easy-to-use solution with a comprehensive and powerful set of features, then take advantage of the free trial and give it a test-drive.

One of the best aspects of Squarespace is its applicability to retailers with a range of coding abilities. Non-developers can take advantage of the feature-rich site-builder (which is easy to navigate one you’re familiar with all the options) and build a highly-customized site. Developers, on the other hand, can customize and alter a site’s code extensively using the “Developer Mode”.

So what about the downsides? While we’re big fans of Squarespace, it’s not all sunshine and roses. Although the feature-set is excellent - covering omnichannel listings, customer accounts, POS, promotion features, and email marketing - the integration library is a little sparse. Without coding experience, retailers will find it difficult to add smaller features, like countdown timers or personalization, without advanced coding abilities. If you want access to a large add-on library, a solution like Shopify might be preferable. Furthermore, while the themes on offer are superb, there’s only ten of them.

Wix Stores: Our Verdict

One of the big positives about Wix is that it provides all necessary core ecommerce features, including multichannel selling and shipping rules, on all of its plans. You don’t need to sign up to the most expensive package to get the functionality you need.

What’s more, many secondary features are offered. Related product listings, cart abandonment emails, and access to Modalyst dropshipping (to add extra products to your store) are available to all users.

But the standout feature is the drag-and-drop website builder. While there is a slight learning curve, this powerful tool enables you to customize your store without any previous coding experience.

So if you’re looking for a comprehensive solution with a high degree of design freedom, Wix is the way to go.

Overall, we found Squarespace to be the better ecommerce platform.

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