Looking for ecommerce software? Here's how Volusion and Squarespace stack up.
Matthew Taylor and Daniel Adams
Last updated 2o July 2020
Best forSmall businesses expecting to scale that are looking for a feature-rich platform.
Best forIt’s best for small and medium retailers that don’t need extensive support for different languages and access to a large integration and extension library.
Can't decide between Volusion and Squarespace?
Find the best platform for you with our side by side comparison of Volusion and Squarespace. See how each platform stacks up across ease of use, design, support and value for money.
Let the comparison begin. Don't worry, we'll guide you.
Volusion is a fully-hosted ecommerce platform with a loyal user-base and a wide selection of features. While the platform is suitable for businesses of all sizes, the intuitive user interface, high-quality customer support, and extensive feature-set make it an attractive choice for small and medium-sized retailers that are looking to scale.
Four pricing plans are available, beginning at $29/month and running all the way up to a custom option with VIP support. It is important for retailers to ensure that all the features they need are included with the package they select, as some features aren’t offered in lower-tier plans, like integration with third-party payment gateways and reviews and ratings functionality.
Use Volusion if you’re starting out or if you’re looking to scale and need access to a comprehensive set of ecommerce features. Larger stores that prefer to use a fully-hosted solution and wish to make a switch will also find a lot to like in Volusion.
Squarespace Commerce is an excellent choice for retailers that want to create and manage a stylish store. The platform is easy-to-use, includes a wide selection of features, and allows for unlimited products.
Squarespace Commerce is the “cool kid” of site-builder ecommerce platforms. Users have access to a powerful set of features - including unlimited bandwidth and storage, analytics, and POS - along with a library of sleek, professional templates.
It’s a fully-hosted solution, so you won’t have to take care of any backend tasks.
But while we like Squarespace Commerce, it’s not perfect. The editor does take a little getting used to. What’s more, the number of integrations on offer is a little limited.
Use Squarespace Commerce if you’re looking for a platform that combines ease-of-use with the option to take advantage of more advanced features like POS, discounts and promotions, and theme editing.
Our first comparison criteria, ease of use. Why? Because it’s the most important.
Think about it. You don’t want to invest a lot of your precious time setting up an online store and tweaking the design only to find out that it’s a pain in the butt to manage day to day.
We take a look at how simple the Volusion and Squarespace platforms are to run.
Volusion is incredibly intuitive and easy to use. Users have access to a store builder, making it possible to design storefronts without any coding knowledge. Adding product listings, managing inventory and shipping, and setting up payment gateways, are all straightforward processes. What’s more, store-owners have 24/7 access to a variety of specialists.
“Always an awesome experience!”
“The online "chat" techs have been absolutely great. Solved my problems and are going to help me with a special "tweak" that I need done on my site. Should be ready to publish shortly.”
“Tech support is top of the list for all V2 owners. They are there for you to help you out for better ecommerce service.”
While the site-builder is very easy to use, it does take a little getting used to. Once you’ve familiarized yourself with the basics, however, you’ll have no trouble changing everything from your logo to your color scheme.
The management dashboard, from where users manage listings, orders, and analytics, is intuitive and easy to navigate.
Beautiful template designs, user-friendly features, website is loading well. Very well coded and developed.
Easy to use, hugely customizable, great templates.
I love Squarespace. I have built my entire business on Squarespace, to annual revenues of over 500K.
Powerful features are great, but we all know first impressions count. So, do Volusion and Squarespace templates actually look any good? See for yourself. We outline each platforms design options, plus showcase a few real life examples.
Volusion is an excellent choice for users with limited design abilities that want to create a professional site. The site builder utilizes drag-and-drop content blocks (for reviews, images, testimonials, etc.), an editor for tweaking page elements, and also offers a variety of out-of-the-box features like search functionality.
On the downside, Volusion only offers forty-five themes, which is lower than some competitors. Only eleven themes are free. The remaining paid options each cost $180. Users should take advantage of the free trial to see if the templates and website builder are a fit for their store. It’s also worth reiterating that all customers have access to design specialists if they want to make changes or tweaks that require coding knowledge.
Squarespace Commerce strikes a rare balance for an ecommerce website builder by combining intuitive, accessible customization tools with the option to make more advanced code changes.
Because the site-builder has a lot of options, it does require a little familiarization. But once users have overcome that initial hurdle, an array of customization opportunities open up.
The only downside is that, while the templates are beautifully-designed and mobile-optimized, only ten are offered. If you’re thinking about opting for Squarespace, check that one of the themes meets your needs before signing up to a paid plan. There’s a free trial, so you can take the platform for a test-drive first.
Everyone’s favourite topic - pricing. Let's dive in to see if Volusion or Squarespace offers better value for money.
Volusion is fairly competitive on the pricing front. Even on the basic plan, users have access to a broad array of features, including checkout, inventory management, access to templates, and so on.
There are a few things to watch out for, however.
First, some features that might be considered essential, like ratings and reviews, third-party payment gateway integrations, and omnichannel store management, are only available on higher-tier plans.
Second, there are some hidden costs involved. All store-owners must purchase an SSL certificate, for example, and customer support is only available via the web on the entry-level plan.
All in all, Squarespace offers excellent value for money. The feature-set is extremely robust and includes unlimited products, multi-channel management (through the “Shopping Feed” integration), POS, abandoned cart emails, customer accounts, and more. It’s also possible to sell digital products and subscription services.
The only area where Squarespace falls is the limited add-on library. Compared to a solution like Shopify, Squarespace doesn’t offer smaller, less obvious features like countdown timers or personalized promotions.
To take advantage of all the features, you’ll need to sign up for the “Advanced” plan, but smaller retailers will get by happily on the “Basic” plan. The “Business” plan offers a limited feature-set and is designed for webmasters that want to sell a small number of products.
If things go wrong (and they often do) you need to know someone’s there to help get you back on track. So, how does Volusion's and Squarespace's support measure up?
Volusion excels in customer support. A 24/7 service is available and provides access to technical, design, and marketing specialists. As web chat is only available on the beginner plan, you will need to upgrade to the next package for phone support. More extensive support packages, such as “homepage optimization” or Google Analytics training, are available for an extra cost.
The support package offered by Squarespace is excellent and users generally report high levels of customer satisfaction.
Customer support is available 24/7 via email and on Twitter. Live chat is available between 4 AM and 8 PM on weekdays.
Because Squarespace is a well-known and popular site-builder, a large community of users are active on the forums, which is another bonus.
The final say. Let's wrap up our thoughts on each platform.
Volusion has a great package of features, competitive pricing, and outstanding customer support. Retailers that require access to a team of technical, design, and marketing specialists should consider Volusion. Anybody without coding skills looking for a way to build and manage a store will feel at home with Volusion’s easy-to-use and intuitive dashboard.
The platform isn’t perfect, however. There are some hidden costs, like the requirement to buy or transfer an SSL certificate. Many features that might be considered essential, like omnichannel store management, coupon creation, and reviews and ratings functionality on product pages, are not included in the basic plan. Furthermore, third-party payment gateways are only available on the “Business” or “Prime” package.
Retailers should carefully check the features on offer to make sure they’ll have what they need with the plan they can afford.
In short, Volusion is an excellent platform for the right retailers. If you’re a small or medium-sized business looking for a platform that can scale as you grow, take advantage of the 14-day free trial to see if it’s a fit.
Squarespace is a popular ecommerce platform and site-builder with a loyal band of users. If you’re looking for an easy-to-use solution with a comprehensive and powerful set of features, then take advantage of the free trial and give it a test-drive.
One of the best aspects of Squarespace is its applicability to retailers with a range of coding abilities. Non-developers can take advantage of the feature-rich site-builder (which is easy to navigate one you’re familiar with all the options) and build a highly-customized site. Developers, on the other hand, can customize and alter a site’s code extensively using the “Developer Mode”.
So what about the downsides? While we’re big fans of Squarespace, it’s not all sunshine and roses. Although the feature-set is excellent - covering omnichannel listings, customer accounts, POS, promotion features, and email marketing - the integration library is a little sparse. Without coding experience, retailers will find it difficult to add smaller features, like countdown timers or personalization, without advanced coding abilities. If you want access to a large add-on library, a solution like Shopify might be preferable. Furthermore, while the themes on offer are superb, there’s only ten of them.
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