Cin7 vs. Sellbrite

Ease of use is the one area where Cin7 doesn’t perform as well as its competitors. While the dashboard itself is relatively straightforward, the sheer number of features and tools, along with a myriad of configuration options, makes getting to grips with Cin7 a bit of a chore. Onboarding an entire team is even more of a hassle.

In its defence, Cin7 makes up for this shortcoming by offering superlative customer support and a dedicated onboarding manager for larger companies. There is an ample collection of video and written tutorials.

"It can be overwhelming. When you first land in Cin 7 there are so many buttons and options that it can overwhelm you, especially if you are new to inventory management."

“There is an expectation to learn and adapt, much the same as with any stock and business the executives stage this thoroughly. Cin7 has incredible help and documentation to assist to relieve this.”

“The implementation does take a while and there is a lot to think about how you set it up for longer term growth.”

Sellbrite excels when it comes to ease of use.

It’s a browser-based app with a straightforward interface. The login page contains an array of analytics widgets, and users can access dedicated pages to manage products, orders, channels, and reports from a navbar across the top of the screen.

Time-saving features like one-click marketplace integrations and listing templates are an added bonus.

"The Sellbrite application is extremely user friendly, so easy to navigate and what impressed me the most was the support team behind Sellbrite."

"Easy to use and small learning curve."

"Amazing App! Even better support!"

Cin7 is a cloud-based browser app, so you don’t have to handle any backend tasks yourself. Users have expressed a small number of concerns relating to technical errors. But on the whole, Cin7 is quick to remedy any bugs, and the quality of support is very high.

Unfortunately, Cin 7 doesn’t offer a mobile app, so you’ll only be able to complete tasks from a desktop computer. You can use third-party tools that integrate with Cin7 that do have mobile apps, however. So, depending on your needs, some smartphone access may be possible.

On the training front, Cin7 provides a dedicated onboarding manager to help get businesses on enterprise plans up and running as quickly as possible. While there aren’t any long-term account managers, the quality and speed of support going forward are good, and there is an extensive library of training resources.

So what about analytics? Cin7 has extensive reporting facilities to streamline tasks like forecasting, restocking, inventory management, warehouse space allocation, and so on. Automation features enable retailers to take advantage of “smart insights” without having to crunch huge quantities of data.

Finally, Cin7 has implemented a number of security measures to safeguard sensitive data and ensure GDPR compliance. All team-members have unique logins (shared logins are not supported) and data is encrypted using “Transparent Data Encryption” or “TDE”. End-to-end encryption is available.

Sellbrite has a comprehensive set of features. With a robust package of inventory, reorder, and delivery tools, most retailers will find everything they need to manage stock effectively. Sellbrite also offers several time-saving extras, including one-click installs, listing templates, and selective stock pushing to set which warehouses are used to fulfill orders.

Users also have access to product variation options (size, colour, etc.), negotiated rates for FedEx, UPS, and USPS, order routing and splitting tools, and an API (on the premium plans).

Unfortunately, some features commonly found in other platforms are missing. There’s no mobile app, for example, and retailers can only access a POS through their ecommerce platform. Barcode scanning is also unsupported. Furthermore, the integrations library is somewhat limited, with the exception of the marketplace connectors.

Training, on the whole, is good, with dedicated onboarding assistance. That said, sessions are limited to 30 minutes on the lowest-priced plan and two hours on the premium plan. There are extensive resource guides and webinars for new users.

Finally, the analytics area is fairly standard, with multichannel sales and inventory reports available.

All in all, there’s nothing major to quibble about in regards to Sellbrite’s feature-kit. Our only complaint is that some features many retailers would consider essential are absent. Make sure to check that Sellbrite offers everything you need before you part with your hard-earned cash.

Cin7 excels on the integrations front. Large companies that want to build a fully synced and integrated tech stack will struggle to find a solution that offers more options.

Cin7 integrates with over 450 third-party apps, spanning areas like accounting, sales and marketing, shipping, logistics, analytics and more.

It’s compatible with all the main ecommerce platforms, including Magento, WooCommerce, Shopify, and BigCommerce. Equally, a broad array of marketplaces are covered, including but not limited to Amazon, eBay, Etsy, Walmart, and Wayfair. EDI (electronic data interchange) links with companies like ACE Hardware, Accent, and Amazon Dropship are also offered.

A wide host of marketing tools (Salesforce, Mailchimp, Capsule, etc.) are supported, along with a complete selection of payment processors for managing transactions according to your preferences.

Finally, Cin7 provides a software developer kit (REST API) and is compatible with intermediary tools like APICAL, which is great for situations when a direct integration is not offered.

So far, so good, right? But there is one note of caution that needs to be sounded. While it’s evident that Cin7 has put a lot of effort into building out its library of integrations, it shouldn’t be taken as a given that they will all be included in whatever plan you opt for (“Starter”, “Momentum”, or “Advanced”). Cin7 doesn’t operate a straightforward tiered subscription model, opting for custom pricing instead. Users have mentioned in reviews that Cin7 sometimes charges extra for certain integrations.

Sellbrite scored reasonably well on the integrations front but is outperformed by some close competitors. We felt that Ecomdash, for example, had a more extensive library.

We also disliked that there aren’t any intermediary integrations which extend the native functionality of Sellbrite in terms of linking up with more third-party marketplaces. You can only sync up with the marketplaces that Sellbrite offers. Sometimes, you even have to pay extra for these integrations, as is the case with the Amazon FBA connector.

Another downside is that Quickbooks and Xero aren’t yet supported, which may be a deal-breaker for some retailers. There’s no Zapier integration, either, so you can’t sync Sellbrite up to unsupported apps in your tech stack.

It’s not all doom and gloom, however. There’s a good assortment of marketplace integrations, including Amazon, eBay, Etsy, Walmart, Google, Sears, and others. In terms of shopping carts, Shopify, BigCommerce, and WooCommerce are all supported. Notably, there’s no Magento integration, but this does make sense considering that Sellbrite isn’t an enterprise solution. Finally, ShipStation is available for handling shipping.

It’s not an outstanding selection but it’s by no means shabby. Take the time to review the integrations library before you subscribe to a paid plan. If it contains everything you need, then you won’t have any issues.

Cin7 is a touch towards the pricey side but not overly so. Rather than charge a set amount for each of the three different packages - “Starter”, “Momentum”, and “Advanced” - Cin7 works on a custom subscription model. You will need to get in touch directly to discuss pricing.

Plans start at $299/month. This price-tag will likely be too high for smaller retailers, who will find alternatives like TradeGecko or Handshake more suitable. For enterprise solutions, however, Cin7 has positioned itself competitively. And, depending on your needs, it may be the most financially-viable option (due to the custom subscription structure). Keep in mind that plans from enterprise competitor Skubana start at $999/month.

On the face of it, Sellbrite is one of the best-priced multichannel solutions for smaller retailers. But after doing a little digging, we found there were a few catches.

We’ll start off by saying that Sellbrite is definitely competitively priced. Plans start at $49/month for less than one hundred orders (which is the lowest entry-level price we’ve seen for this type of software) and run all the way to $399/month for up to 10,000 orders.

Sounds good, right? That is until you take into account the “hidden” costs. Adding the FBA integration to your package will set you back an additional $50. Other apps may also incur extra charges. And all your eBay listings will be branded with a “Powered by Sellbrite” badge on the entry-point plan.

So while the pricing is OK, it’s important to keep the bigger picture in mind.

Support from Cin 7, which is via phone and through tickets, is excellent. Numerous reviewers attest to the quality and speed. Cin7 has also committed to continuously improve its customer service, and intends to add 24/7 availability and live chat to its support package.

Users can also choose to access a dedicated onboarding manager who will be available during the often-tricky transition period. This one-on-one help is a big plus for companies that need to train staff quickly. Cin7 has also built an extensive training library.

The one downside is that even the highest-priced enterprise plans don’t come with a dedicated support specialist after the initial set-up period.

Sellbrite excels when it comes to help and support. If you’re looking for an app with a high-quality customer service package, then you needn’t look any further.

Along with onboarding sessions (included on all plans), users have access to email, live chat and phone (via callback) support, available 8 AM to 5 PM PT Monday to Friday.

Sellbrite also offers extensive documentation and training videos, including regular webinars.

The one slight downside (and we’re being really picky here) is that there isn’t a community of fellow users to consult. Given the speed and quality of the support on offer, however, this shouldn’t be a problem.

Cin7 has many excellent features, including industry-leading customer support, extensive functionality (covering all areas of inventory management), and a large library of integrations for a seamlessly connected tech stack.

It’s definitely an enterprise-level solution and will appeal to retailers that are selling in excess of 5000 units per month (as a minimum). Smaller store-owners will likely benefit from a lower-priced platform. Plans start at $299/month, which is about mid-range for this type of software. The custom pricing model also means that you may be able to make savings which wouldn’t be possible if you opt for a one-size-fits-all package.

In short, it’s a feature-rich and reasonably priced platform that medium and large retailers should certainly consider.

Sellbrite is very clear about its market positioning. It’s a multichannel solution aimed at small and medium retailers with up to 10,000 monthly product sales. If you fit into this category, then it’s well worth considering. If you’re an enterprise multichannel seller, on the other hand, you will likely need a more powerful solution like Skubana or Brightpearl.

While some features are missing, such as barcode scanning, POS, and accounting integrations, other aspects of the app stand head-and-shoulders above the competition. These include the customer support package, time-saving options like one-click marketplace integrations, and the intuitive dashboard.

If you think it might be the inventory management app for you, take advantage of the 30-day free trial and check out some close competitors like Ecomdash first.