Magento vs. Wix Stores

Looking for ecommerce software? Here's how Magento and Wix Stores stack up.

Daniel Adams

Daniel Adams

Last updated 10o February 2020


Magento

3.8  Stackupp rating

Pricing from

$0

Free Plan?

Yes


Best for

Magento “Open Source” requires development knowledge and is suitable for large enterprises. “Magento Commerce”, a fully-hosted version of Magento Open Source, available on a range of plans, catering retailers from mom-and-pop stores to global enterprises.

Wix Stores

4.3  Stackupp rating

Pricing from

$13/month up to $39/month for the VIP plan

Free Plan?

Yes


Best for

Wix is a versatile solution. Even though it seems targeted at small businesses, a powerful feature-set and high level of customizability make it a viable choice for larger retailers too, though full-fledged enterprise stores will struggle.

Magento or Wix Stores: Which is best?

Can't decide between Magento and Wix Stores?

Find the best platform for you with our side by side comparison of Magento and Wix Stores. See how each platform stacks up across ease of use, design, support and value for money.

Let the comparison begin. Don't worry, we'll guide you.

Is Magento right for you?

Magento is an open-source ecommerce platform owned by Adobe which is offered in a range of formats. The best-known option is a completely free, open-source version called “Magento Open Source”. Retailers that want to use the platform while taking advantage of cloud hosting, customer support, and additional functionality, can opt for one of the paid options under the “Magento Commerce” banner.

Because of its extensive feature-set, scalability, high customizability, and popularity among developers, Magento is particularly suitable for retailers running larger stores. Medium-sized retailers that need a comprehensive and feature-rich solution will also be drawn to Magento.

For smaller retailers without any development experience, however, a more user-friendly and streamlined solution will probably be preferable.

Advantages

  • Open source version is free.
  • Powerful, feature-rich solution that scales easily.
  • Completely customizable.

Drawbacks

  • Paid plans are expensive.
  • Open-source version will be virtually impossible to use for retailers without in-house coding expertise.
  • Extensions are expensive.

If you’re a large retailer that needs a customizable, powerful solution through which you can manage multiple sites in different countries. Remember to take care of hosting, security, and troubleshooting yourself if you opt for the open source version.

Is Wix Stores right for you?

Wix is a comprehensive ecommerce solution for retailers of all sizes. It comes with a fantastic set of features, including multichannel selling, a library of nearly one hundred templates, real-time shipping estimates for customers, and (of course) Wix’s fantastic website builder.

While enterprise stores will likely need a bigger “engine” to manage large amounts of sales, employees, and multiple languages, medium-sized retailers may find the ease-of-use of Wix attractive.

Because of its powerful website builder, Wix is an excellent choice for retailers without any advanced coding skills that still want full control over the look-and-feel of their store.

Advantages

  • Lots of customization features for users without any coding experience.
  • A wide set of features - like “Related Products”, abandoned cart retargeting, and templates - at a relatively low price.
  • Multichannel sales and global shipping options.

Drawbacks

  • POS is not available in all countries.
  • The apps and integrations library is a little sparse.
  • The Wix editor, whilst easy-to-use, does require getting used to.

Use Wix if you’re an individual or small business that requires a feature-rich solution that’s easy to use without any coding abilities. Because the website builder is suitable for all types of websites, Wix is also a good solution.

Ease of Use

Our first comparison criteria, ease of use. Why? Because it’s the most important.

Think about it. You don’t want to invest a lot of your precious time setting up an online store and tweaking the design only to find out that it’s a pain in the butt to manage day to day.

We take a look at how simple the Magento and Wix Stores platforms are to run.

How easy is Magento to use?

Rated 3.5/5 for Ease of Use

While advanced development knowledge is required to run the open-source and paid enterprise version of Magento, the management dashboard itself is pretty intuitive. That said, Magento does have a very large feature-set, so there’s a learning curve for new users.

The small business version has a page-builder for ease-of-use and assistance is available for getting set up. Smaller retailers interested in Magento should try the free trial to see if it fits with their needs.

What Magento customers are saying...

"Powerful e-commerce platform - if you are willing to get your hands dirty.”
“It's a great and versatile eCommerce platform, which gives plenty of flexibility and has support for a vast amount of features and products.”
“I like the security features that Magento offers. It is one of the more secure options out there. The support community is very large so if you need help or have questions, you can usually find an answer quick.”

How easy is Wix Stores to use?

Rated 4/5 for Ease of Use

When it comes to ease-of-use, there are two sides to Wix.

Updating your product catalog, managing orders, and running email marketing campaigns through the central dashboard is straightforward.

The star of the show, however, is the Wix website editor. Users can make a myriad of changes to their site’s look-and-feel (along with individual pages)via a wide array of customization features.

The only issue is the sheer number of features. There’s a lot! So while Wix’s editor is intuitive and easy-to-use once you’ve wrapped your head around the feature-set, there is a small learning curve initially.

What Wix Stores customers are saying...

“Great website builder! I think a lot of people writing reviews are inexperienced and haven't put the time into learning how to use Wix extensively and as a result I see a lot of frustration.” Tobi
“I love Wix! I’ve never once had a problem with Wix. The SEO has improved over the years and the ease of duplicating and creating new pages is unbeatable. The mobile response is fantastic.
“It is the easiest, most equipped, most high quality website builder ever. I asked for customer support's help three times and have always received an answer within 24 hours (in English).”

Design

Powerful features are great, but we all know first impressions count. So, do Magento and Wix Stores templates actually look any good? See for yourself. We outline each platforms design options, plus showcase a few real life examples.

How good are Magento's themes?

Rated 4.5/5 for Design

Magento is arguably the most customizable ecommerce platform on the market. But there’s a big caveat. To make design changes to the open-source and enterprise solutions, development skills are a must.

Magento only comes with one built-in storefront theme but a range of third-party templates are available. The downside is that these can be very expensive.

Small and medium retailers that want access to a user-friendly site-builder and library of free templates will likely prefer solutions like Shopify, Squarespace, Weebly and Wix.

If, as a small retailer, you’re drawn to Magento because of its wide array of features, “implementation plans” are available.

Magento Examples

  • Kurt Geiger
    Kurt Geiger
Item 1 of 3

How good are Wix Stores's themes?

Rated 5/5 for Design

Few other website builders on the market offer the same level of design flexibility as Wix. For retailers that want a high level of design freedom without the need to interact with any code, Wix is a no-brainer. Because of the broad feature-set, retailers can control the branding and look-and-feel of their store to a very precise level.

All of that said, Wix isn’t limited to “non-developers”. Code-savvy webmasters can make deeper backend changes and take advantage of a powerful set of APIs. So the platform isn’t just limited to people without coding experience.

Users also have access to a library of nearly 100 free templates.

Wix Stores Examples

  • Plastic Freedom
    Plastic Freedom
Item 1 of 3

How much do they cost?

Everyone’s favourite topic - pricing. Let's dive in to see if Magento or Wix Stores offers better value for money.

How much does Magento cost?

Rated 3.5/5 for Pricing

It’s always difficult to fault a free solution. What’s more, Magento comes with an extensive feature-set that would cost a significant amount of money on a similar plan from another provider. Open-source features include support for multiple languages, promotional tools, content management, order and shipping processing, customer service, and more.

But there are a few important points to keep in mind. For larger enterprises, the cost of maintaining secure servers and the need for an in-house development team will be high. And extensions often cost hundreds of dollars. Pricing for fully-hosted Magento plans is not published. The enterprise-level options, however, are reported to cost tens of thousands of dollars every month. Small business plans are advertised as “affordable”.

How much does Wix Stores cost?

Rated 4.5/5 for Pricing

Wix is very competitive on price. The basic plan costs $20/month and includes access to the online store builder, shopping cart with multiple shipping rules, multichannel sales, and Wix payment gateway.

Wix also offers a handful of sweeteners, including a free domain (for one year), ad credit, and professional logo design.

The whole ecommerce feature set is available on all plans. The more expensive plans - “Business Unlimited” and “Business VIP” - provide extra storage and (in the case of the VIP option) first-in-line customer support. If you need more than 50GB of storage, you’ll have to speak to Wix directly.

Help and Support

If things go wrong (and they often do) you need to know someone’s there to help get you back on track. So, how does Magento's and Wix Stores's support measure up?

How good is Magento support?

Rated 3.5/5 for Help and Support

Technical support is limited on all plans on Magento. Users that have subscribed to a paid plan can submit support tickets. Additional support options - such as the “implementation package” for small businesses and “Magento Services” for enterprises - can be purchased for an additional cost.

If you decide to run Magento Open Source, you will need in-house IT support or an outsourced solution with an agency.

How good is Wix Stores support?

Rated 3.5/5 for Help and Support

While the quality of support provided by Wix is generally excellent, users only have the option of submitting a support ticket or requesting a callback. No live chat options are available.

English-language support is available 24/7 and support is also offered in a limited number of foreign languages during business hours.

VIP support, which essentially pushes you to the front of the line, is available on the Business VIP plan.

The Bottom Line

The final say. Let's wrap up our thoughts on each platform.

Magento: Our Verdict

Magento has an exhaustive of features. Enterprise-level stores should definitely consider it as a solution. Medium-sized retailers will also find Magento to be an excellent choice that scales as their store grows. The virtually unlimited scope for customization is another big plus.

Retail companies that don’t want to take care of hosting in-house can also opt for one of Magento’s paid plans. Just keep in mind that development knowledge is a must and that the cost of extensions and additional support packages can quickly add up.

For smaller retailers, there is a plan that provides full access to Magento’s features at a lower price. A free trial is available and well worth checking out. Just remember that simpler entry-level solutions - which are easier to use for people without any coding skills or access to developers - may be more viable.

Wix Stores: Our Verdict

One of the big positives about Wix is that it provides all necessary core ecommerce features, including multichannel selling and shipping rules, on all of its plans. You don’t need to sign up to the most expensive package to get the functionality you need.

What’s more, many secondary features are offered. Related product listings, cart abandonment emails, and access to Modalyst dropshipping (to add extra products to your store) are available to all users.

But the standout feature is the drag-and-drop website builder. While there is a slight learning curve, this powerful tool enables you to customize your store without any previous coding experience.

So if you’re looking for a comprehensive solution with a high degree of design freedom, Wix is the way to go.

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